Finance Storytelling Lead

About the role

You are a journalist at heart who can sit through a messy finance meeting and emerge with a sharp, useful story that makes people think differently. You own the end-to-end creation of finance narratives that move from raw conversation to published insight, defining what deserves space on the page and what does not. You will embed deeply with Ramp's Finance team to observe how AI is reshaping their workflows, then translate those observations into narratives that feel authentic and consequential. You partner across functions, including Brand Communications, Sales, and Customer Marketing, to ensure every story is anchored in real customer outcomes. You decide which ideas earn attention and which quietly fade away, setting the editorial standard for how Ramp talks about finance and AI. Ultimately, you will make Ramp the place finance leaders turn to for insight, not just for software, by proving that the way companies spend money is as interesting as the technology built around it.

Key facts

What you'll do

Find the story in the work by embedding with Ramp Finance and gaining the trust needed to see how the team actually operates, turning planning meetings, closes, decisions, experiments, and customer conversations into ideas worth sharing with the wider finance world.

Spend a large portion of your time writing, developing first-person posts, points of view, customer stories, and other formats to be determined, ensuring each piece has a clear thesis and a distinct voice.

Create original finance insights by working with Ramp's Finance team, customers, and Economics Lab to identify questions our data cannot answer, then turn CFO and finance-leader patterns into original research, surveys, practitioner-led analysis, and points of view that Ramp can own.

Build the finance-storytelling system by creating a repeatable way to identify ideas, capture the raw material, develop drafts, and ship, so that finance does not need to become a content team for Ramp to publish what it knows.

Collaborate closely with the data and economics team to analyze trends in the Ramp Spend Dataset and surface findings that support storytelling around trends in Business's finance stack and spend.

Make customer stories do more by partnering with Customer Marketing, Sales, and Communications to find customers whose finance teams have something real to teach and help them articulate and share that expertise.

Own the distribution engine by building the audience plan for each piece, defining who needs to see it, where they already spend time, which voice should carry it, and how we know it worked.

Set the bar for finance content by deciding what earns a finance leader's attention and what does not, filtering signal from noise in every draft that leaves Ramp.

Act as the primary translator between complex finance behavior and compelling narratives that help external audiences understand how modern finance teams actually operate with AI.

Treat every piece as an experiment, measuring engagement, feedback, and downstream impact to refine the storytelling approach over time.

Requirements

You are an exceptional writer who can make complicated financial or operational ideas clear without making them bland, with strong reporting instincts and an opinion about structure.

You understand finance, ideally having covered or worked closely with CFOs, accounting, FP&A, corporate finance, treasury, payments, capital allocation, or the businesses that sell to finance teams.

You are data literate, able to use AI and trusted data to explore a question, find a sharp metric, and turn it into a story or headline-making chart.

You can write in someone else's voice, knowing the difference between writing about a company and writing as that company, and you are comfortable shifting between tones and audiences.

You have a journalist's instincts for spotting the signal in noisy conversations and asking the question no one else asked.

You are comfortable owning ambiguity, moving forward with incomplete information, and making editorial decisions that shape the final output.

You care about precision in language and are rigorous in your fact-checking, willing to slow down a story to get the details right even when speed is rewarded elsewhere.

You are a builder who believes in slope over intercept, caring less about where you trained and more about what you have built and the patterns you have observed.

Practical notes

Output the page only.