Canada- Outbound Product Manager

About the role

This position is centered on the successful market introduction and growth of Pointclickcare's product portfolio. The hired individual will own the end-to-end commercialization strategy for new solutions, ensuring they achieve strong market traction and customer adoption. A core part of this role involves translating complex product capabilities into clear customer value propositions that resonate with target audiences. You will act as a key liaison, aligning sales, marketing, and operational teams to ensure a unified go-to-market approach. Success in this position requires the ability to manage multiple strategic initiatives simultaneously while maintaining a sharp focus on revenue outcomes. You will be the primary advocate for the product during customer interactions, ensuring that messaging is consistent and compelling. This role demands a proactive mindset to navigate the evolving needs of the enterprise healthcare market.

Key facts

What you'll do

• Spearhead the development and execution of market entry strategies for new products and strategic initiatives, driving them from conception to launch.
• Own the articulation of product value and positioning, working in close partnership with marketing and product teams to craft coherent narratives.
• Synchronize readiness activities across sales, marketing, operations, and support departments to ensure seamless deployment at scale.
• Conduct direct engagement with target customers to validate product viability and oversee structured beta testing programs from start to finish.
• Monitor and analyze product usage, adoption rates, and revenue streams to pinpoint specific opportunities for enhancement and expansion.
• Act as the commercialization expert of record during high-stakes sales engagements and interactions with executive-level stakeholders.
• Equip sales teams with deep product knowledge and tailored support for key customer meetings and strategic accounts.
• Leverage customer feedback and competitive intelligence gathered from the field to directly influence the future roadmap and feature sets.
• Define and manage the end-to-end lifecycle of product launches, including messaging development, training materials, and performance tracking.
• Partner with revenue operations to establish metrics and KPIs that measure the effectiveness of go-to-market strategies.
• Identify and mitigate risks that could impede adoption, proposing solutions that align with both customer needs and business objectives.
• Champion data-driven decision making by building dashboards and reports that provide visibility into product performance in the market.
• Collaborate with customer success to ensure post-sale implementation aligns with the product value promise and drives satisfaction.
• Represent Pointclickcare in industry discussions and forums to maintain a competitive pulse on market trends.

Requirements

• Possess a minimum of 5 years of cumulative experience in product management, product marketing, or go-to-market roles within enterprise software or health technology sectors.
• Demonstrate a proven track record of leading cross-functional projects within complex organizational structures, navigating ambiguity effectively.
• Exhibit strong analytical capabilities to interpret performance data, market trends, and customer feedback to inform strategic choices.
• Communicate with excellence, tailoring messages to be clear and impactful for both technical and non-technical audiences.
• Have substantial experience coordinating go-to-market readiness activities across sales, marketing, operations, and customer support functions.
• Bring direct experience managing structured beta programs and conducting rigorous customer validation exercises.
• Have a history of supporting major sales deals and confidently engaging with executive-level clients in a professional setting.
• Utilize market intelligence and competitive analysis proactively to shape and influence product strategy over time.
• Thrive in a fast-paced environment, demonstrating strong ownership and the ability to prioritize effectively under pressure.
• Be comfortable working autonomously while maintaining alignment with corporate goals and cross-team dependencies.
• Show commitment to compliance and information security protocols, understanding their importance in enterprise environments.
• Possess the adaptability to manage shifting priorities while maintaining a high standard of work quality.

Nice to have

• Hands-on experience launching enterprise SaaS or AI-powered products in a commercial setting.
• A track record of working closely with sales, revenue operations, and customer success teams to drive outcomes.
• Background or experience within the healthcare or post-acute care industry, understanding its unique dynamics.
• Holding an MBA degree or possessing equivalent business experience that demonstrates strategic thinking.
• Familiarity with development workflows and tools such as Claude Code and Claude Work.

Practical notes

• Travel to the Mississauga or Salt Lake City office may be required for remote employees for events such as onboarding, team gatherings, and annual meetings.
• Pointclickcare offers benefits from day one, including retirement plan matching, flexible paid time off, wellness programs, parental leave, fertility and adoption support, continuous development, and employee assistance programs.
• Pointclickcare is committed to equal employment opportunity and provides accommodations for candidates with disabilities.
• AI tools are used in the hiring process for candidate screening and assessment.
• Applications are processed and stored via Lever.
• By applying, you commit to following information security policies if hired.