Account Planner

About the role

The serves as a critical strategic partner supporting the entire sales and partnerships lifecycle from pre-sale through post-sale execution. This digital professional is expected to own the development of sophisticated media plans and sales materials that directly influence partnership success and revenue generation. They act as a central support system within a fast-paced organization that relies on precise execution and sophisticated thinking. The role demands a high level of comfort when communicating complex digital and social monetization strategies to a diverse audience of partners and internal stakeholders. Success in this position is defined by the ability to cultivate and nurture high-quality relationships with both major agencies and national brands, ensuring mutual growth and long-term collaboration.

Key facts

What you'll do

• Orchestrate flawless pre-sale media planning by developing intricate campaign architectures that empower the Sales team to secure premium advertising partnerships with an error rate of less than five percent.
• Assume complete ownership of workflow organization by constructing and maintaining a dynamic, single-source-of-truth library containing rate cards, product offerings, case studies, and planning templates for the Sales team.
• Deliver exceptional post-sale service by managing day-to-day client communications and ensuring the flawless execution of active campaigns, accompanied by timely reporting that clarifies performance.
• Drive cross-functional collaboration with Sales, Ad Ops, and Client Strategy to guarantee seamless campaign implementation that meets or surpasses established client key performance indicators.
• Generate direct revenue impact by supporting the Sales team in crafting persuasive RFP responses, renewal pitches, and identifying strategic upsell opportunities that expand existing partnerships.
• Champion client satisfaction by consistently producing detailed wrap reports and insightful analyses that articulate campaign value and translate feedback into clear, actionable strategies for retention.
• Establish and nurture strategic relationships with national brands and media/advertising agencies to foster a collaborative ecosystem that drives innovation.
• Surface new, upsell, and renewal opportunities through proactive client engagement, rigorous research, and close collaboration with the Sales department to identify latent needs.
• Communicate real-time updates regarding inventory availability, pricing adjustments, creative assets, specifications, optimization solutions, content calendars, and any other evolving campaign components.
• Support revenue forecasting and reporting accuracy by meticulously maintaining pipeline data, inventory levels, and campaign performance metrics within internal tracking systems.
• Remain at the forefront of industry developments by monitoring advertiser activities, competitor movements, and emerging trends in sports media to inform proactive planning.
• Leverage deep knowledge of sports media partnerships, including athlete sponsorships, brand integrations, and platform-specific strategies, to build compelling narratives for potential partners.
• Utilize advanced analytical skills to interpret campaign performance data and translate findings into strategic recommendations that enhance future media plans.
• Act as a primary point of contact for strategic discussions regarding product offerings and go-to-market strategies, ensuring alignment between client objectives and execution capabilities.

Requirements

• Hold a Bachelor's Degree and possess a minimum of two years of hands-on experience in digital media sales, with a preference for candidates who have background in publisher or media agency environments.
• Demonstrate a proven track record of hands-on experience when building sales materials, including the creation of decks, media plans, and comprehensive wrap reports that inform business decisions.
• Exhibit in-depth knowledge of the sports media landscape, encompassing partnership structures involving athletes, brands, and media entities, along with a firm grasp of current emerging media trends and content consumption across various mediums.
• Maintain excellent written and verbal communication skills to articulate complex ideas clearly and persuasively to stakeholders at all organizational levels.
• Operate with high energy and drive, bolstered by strong organizational, presentation, and negotiation skills that facilitate successful outcomes in challenging scenarios.
• Thrive as a self-motivated individual capable of succeeding in multiple sales environments, whether remote or in-person, while effectively collaborating with colleagues to achieve overarching business objectives.
• Function as an organized, strategic thinker who excels at taking abstract concepts and transforming them into concrete, actionable plans and deliverables.
• Possess strong written and verbal capabilities to ensure precise documentation and effective stakeholder management across digital and traditional platforms.

Practical notes

• Hours: Standard working hours apply.
• Travel: Occasional travel may be required.
• Visa: Sponsorship may be available depending on role and candidate qualifications.
• Deadlines: All application materials must be submitted by the posted deadline.