Performance Solutions Lead

About the role

This position centers on developing and implementing strategies to enhance advertising performance for clients. You will own the design and execution of programs that improve advertising outcomes for a portfolio of clients. In this capacity, you will collaborate with Sales, Product, and Engineering teams to identify performance opportunities and architect targeted solutions. Your expertise will prove crucial in shaping how advertisers achieve success on our platform. The role requires analyzing campaign data to deliver actionable insights and strategic recommendations. You will be responsible for communicating performance findings and strategic direction to key stakeholders. Success in this position will be defined by your ability to drive measurable results and optimize campaign effectiveness. This role operates at the intersection of strategy, analytics, and execution to elevate platform performance.

Key facts

What you'll do

• Design and execute programs that improve advertising outcomes for a portfolio of clients.
• Analyze campaign data to provide actionable insights and recommendations for optimization.
• Collaborate with Sales, Product, and Engineering teams to identify performance opportunities and develop solutions.
• Develop and implement testing frameworks to evaluate the impact of performance initiatives.
• Synthesize complex data sets into clear narratives that inform strategic decision-making.
• Establish performance benchmarks and monitor progress against established goals.
• Identify trends and patterns within advertising data to uncover areas for improvement.
• Partner with cross-functional stakeholders to align on objectives and success metrics.
• Translate business requirements into technical specifications for analytical projects.
• Champion data-driven practices to enhance the effectiveness of advertising campaigns.
• Maintain awareness of industry trends and platform updates to guide strategic planning.
• Own the end-to-end process for turning insights into implemented performance solutions.
• Build dashboards and reporting tools that provide visibility into campaign performance.
• Articulate performance findings and strategic direction to stakeholders clearly and concisely.

Requirements

• Hold a Bachelor's degree in a relevant field or equivalent practical experience.
• Bring 5 years of experience in ad tech, marketing analytics, or a related performance-focused role.
• Demonstrate experience with performance measurement and optimization techniques.
• Show a strong understanding of digital advertising platforms and their measurement capabilities.
• Exhibit excellent analytical and problem-solving abilities.
• Possess strong written and verbal communication skills for stakeholder interaction.
• Display a high level of ownership and self-motivation in a fast-paced environment.
• Demonstrate the ability to manage multiple priorities and meet strict deadlines.

Nice to have

• Experience with A/B testing methodologies and statistical analysis.
• Familiarity with SQL or other data querying languages.
• Previous experience working with large advertising clients.
• Knowledge of programmatic advertising ecosystems and trading desks.
• Understanding of machine learning applications in advertising optimization.
• Experience with data visualization platforms such as Tableau or Looker.
• Familiarity with privacy-centric measurement frameworks.

Practical notes

• Visa sponsorship is not available for this position.
• Travel requirements are minimal.
• Comprehensive benefits package included.
• Application deadline is November 15, 2024.
• This is a full-time opportunity based in New York, NY, with remote flexibility.
• The role is part of the Go-to-Market Solutions & Innovations team.
• Candidates must be authorized to work in the United States without sponsorship.
• The position involves working with complex data sets and analytical tools.
• Success requires a proactive approach to identifying and solving performance challenges.
• The ideal candidate will thrive in an environment that values data integrity and strategic insight.
• You will engage with various stakeholders, requiring strong interpersonal and communication skills.
• The role demands a balance of independent work and collaboration with cross-functional partners.
• You will be expected to contribute to the development of best practices for performance optimization.
• The position offers the opportunity to shape the future of advertising performance on a major platform.
• Continuous learning and adaptation to new tools and methodologies are essential.
• The role requires a detail-oriented mindset to ensure accuracy in analysis and reporting.
• You will play a key role in driving revenue growth through enhanced campaign performance.
• The position is suited for a strategic thinker who is passionate about data and advertising technology.