Head of Brand Marketing

About the role

You architect the emotional and strategic DNA of how Pigment exists in the world, ensuring every interaction communicates our ambition and clarity. You own the end-to-end brand narrative, from the stories that inspire our teams to the visuals that signal our leadership to the market. You are the guardian of coherence and the driver of bold differentiation in a crowded category. You will translate the complexity of AI business planning into a simple, human, and aspirational identity that people feel they belong to. You partner closely with the CEO and the executive team to ensure brand strategy is not a deck but a daily operating system. You will elevate Pigment from a high-growth SaaS company to a category-defining icon that feels indispensable to ambitious professionals. You measure the impact of your work on perception, preference, and business outcomes with the same rigor as any performance metric. You are the storyteller who makes our engineers look like poets and our executives look like visionary leaders.

Key facts

What you'll do

Architect a cohesive global brand platform that defines our visual language, verbal identity, and cultural DNA, ensuring consistency across every touchpoint and market.

Translate complex AI business planning concepts into compelling narratives and human stories that resonate with Finance, HR, and Operations leaders at every stage of their journey.

Define and lead the creation of flagship content, including keynote presentations, product launch films, founder talks, and signature events that position Pigment as a thought leader.

Elevate our presence in high-impact forums by shaping our narrative in keynotes, analyst briefings, and global conferences to maximize visibility and credibility.

Build and mentor a high-performing brand and content team, setting a clear creative vision and enabling collaboration across design, copy, and strategy.

Partner with Sales to develop battle-tested tools and narratives that empower conversations with enterprise buyers and reinforce Pigment's authority in procurement and strategy sessions.

Work hand-in-hand with Product and Engineering to ensure that every new feature, interface, and interaction reflects and reinforces our brand promise and strategic positioning.

Collaborate with the CEO and executive team to treat brand strategy as a core business discipline, directly influencing go-to-market decisions and long-term company vision.

Champion a data-informed approach to brand building, defining KPIs and feedback loops to measure perception, preference, and emotional connection.

Act as the primary guardian of Pigment's visual and verbal identity, setting standards and providing clear guidance to ensure a unified global brand expression.

Elevate our culture story by showcasing our people, values, and mission to attract top talent and build a resilient, aligned organization.

Anticipate market shifts and emerging narratives, ensuring Pigment remains distinctive, relevant, and ahead of competitors in the rapidly evolving planning landscape.

Lead integrated campaigns that bridge digital, physical, and experiential worlds, creating moments of surprise and delight that deepen stakeholder relationships.

Champion creativity and experimentation, giving space to bold ideas that challenge the status quo and reinforce Pigment's role as an innovator.

Requirements

You have 10+ years of brand, marketing, or creative leadership experience, with a proven track record of building iconic brands in B2B or SaaS.

You hold a Bachelor's degree in Marketing, Communications, or a related field; an advanced degree is preferred.

You have deep expertise in brand strategy, positioning, and storytelling, with a strong portfolio that demonstrates your ability to lead flagship content and global campaigns.

You are comfortable operating at the intersection of art and science, fluent in both creative concepts and business metrics.

You have experience working with executive teams and board-level stakeholders, shaping narratives that influence high-stakes decisions.

You have a history of collaborating with cross-functional leaders, including Sales, Product, and Engineering, to align brand strategy with business outcomes.

You are fluent in English, both written and verbal, with additional European languages being a significant advantage given our Paris and London bases.

You are a hands-on leader who sets standards, provides clear creative direction, and mentors teams to achieve excellence.

You are comfortable navigating ambiguity and making confident decisions in a fast-paced, growth-stage environment.

Nice to have

You have previous experience in the Planning, Finance, or HR technology sectors.

You have worked with AI-native platforms or data-driven marketing environments.

You have built and led employer branding initiatives that contribute to talent acquisition success.

Practical notes

This role is based in London or Paris.

This is a full-time position.

We are not currently listing compensation details on this page.

You will report directly to the CEO and operate with significant ownership and influence over our brand trajectory.

We expect a long-term commitment to building something exceptional, and we look for resilience and intellectual curiosity in our teams.

If you are ready to define the visual and emotional future of a category-defining AI platform, we are ready to welcome you to the team.