Director, Field Marketing EMEA

About the role

The Director, Field Marketing EMEA is a hands-on field marketing role owning the in-person and account-based programes that drive pipeline across EMEA. You will own the strategy, end-to-end execution, and measurable outcomes of regional field initiatives while operating at speed in a lean team of three. You will report directly to the Senior Director, Demand Generation, EMEA and be fully embedded in the European product and tech community to shape how field marketing influences commercial outcomes. This hybrid role requires three days per week in the London office, and you will build and run programmes yourself, taking end-to-end ownership from concept through to post-event attribution. You will connect every field investment to pipeline impact and influence stakeholders across cultures and markets.

Key facts

What you'll do

You will own the end-to-end EMEA field marketing calendar, designing regional events, roadshows, conference activations, and hosted programmes tailored for European buyers. You will lead field programmes with specific depth in French and DACH markets, managing concept development through to post-event pipeline attribution and learning loops. You will partner closely with EMEA Sales to ensure each field activity is tied to concrete account-level pipeline goals and revenue outcomes. You will design and deliver executive programmes for every Pendo leadership visit to the region, including pipeline dinners, roundtables, and customer engagements that reinforce thought leadership. You will own EMEA customer stories and connect them into field moments, campaigns, and Pendo's broader content pipeline to amplify impact. You will execute co-marketing programmes with regional partners, resellers, and SIs, aligning goals, messaging, and measurement across channels. You will build and maintain a visible, credible presence for Pendo across the European B2B tech and product community, representing the brand at key events and engaging diverse audiences. You will leverage AI as a multiplier to become faster, sharper, and more prolific in how you prepare, communicate, and execute programmes. You will influence stakeholders without direct authority, operating as a strategic advisor to elevate decision-making and field effectiveness across the region. You will thrive in lean environments with high autonomy, moving proactively to identify gaps and drive solutions forward without waiting for direction.

Requirements

You bring 6+ years of B2B SaaS marketing experience with significant depth in field marketing, events, or ABM, demonstrating hands-on execution rather than only agency management. You have direct field programme experience across multiple EMEA markets, having run events and activations yourself in countries such as the UK, France, and DACH. You possess a clear understanding of local buyers, events landscapes, and community dynamics across European markets including the UK, DACH, France, Nordics, and the Netherlands. You have a track record of connecting field activity directly to pipeline outcomes, showing measurable impact beyond delivering well-run events. You are comfortable influencing and working with US-headquartered companies, operating effectively without formal authority. You can deliver consistently in lean environments while maintaining a high degree of autonomy and ownership. You are resourceful and self-directed, moving quickly in a small team and taking initiative without being told. You communicate persuasively across cultures, languages, and seniority levels, adapting your style to resonate with diverse audiences. Fluency in French or German is preferred, supporting deeper relationships and execution in key European markets.

Practical notes

Hours

The role is hybrid, requiring three days per week in the London office.

Travel

You will engage with European buyers across key markets, implying regular regional travel as part of field programme execution.

Visa

You will need eligibility to work in the UK and the ability to obtain a UK visa sponsorship if required.

Deadline

No specific application deadline is provided in the source.