Sr Director, Demand Generation EMEA

About the role

You will partner with EMEA Sales and Sales Leaders to shape account plans that accelerate deals and expand pipeline coverage.

Leaders set direction and build the conditions for their teams to succeed. They hire, coach, and hold people accountable. Leadership work spans strategy, communication, and decision making. Effective leaders give clear context and remove obstacles for the people who report to them. Leadership roles are measured by team outcomes, retention, and delivery. Most organizations expect leaders to be visible, predictable, and generous with context.

Key facts

What you'll do

Ownership of EMEA pipeline targets is managed to meet contribution goals across segments and sub-regions.

Regional needs are advocated within global marketing planning through the primary EMEA voice to influence investment and priorities.

Co-marketing strategy is defined with regional partners, resellers, and SIs to align on execution.

Requirements

8+ years of B2B SaaS marketing experience are required, with 3-5+ years in senior demand generation or regional marketing leadership.

A track record of owning and hitting pipeline numbers in a high-growth environment is mandatory.

Demand generation programmes are built from scratch, not by adapting global campaigns for regional use.

Multi-market EMEA experience is required, with genuine depth in French and/or DACH markets.

Experience working in or closely with a US-headquartered company while operating autonomously from Europe is required.

Comfort with a small, lean team and a high degree of autonomy is required to move without being told.

Data-driven decision making, including confidence in attribution, forecasting, and performance analysis, is required.

Strong collaboration with Sales and leadership is required to build high-trust, high-performance teams.

Fluency in French or German is ideal to understand both language and culture.

Nice to have

Experience defining and iterating on API contracts.

Experience with CI/CD for marketing workflows.

Practical notes

The role operates within a lean team that values autonomy and rapid execution. Typical interview steps

Leadership hiring usually includes a strategy case, a people scenario, and a values conversation. Candidates may be asked to turn around a struggling team or plan for growth. Past results are examined closely, especially how decisions were made. Interviewers dig into specific decisions you made and their consequences. Preparing two or three decision stories with numbers and lessons is the best use of time.

Good to know

Modern marketing teams often rely on data and experimentation to drive demand. AI tools are increasingly used to accelerate content creation and analysis. Success in this role depends on understanding buyer behaviour across diverse European markets. Collaboration between regional and global teams is common in scaled technology organizations. Clear communication and strategic influence are critical in matrixed environments.

Questions to ask

Good questions to ask the employer in the interview: what does success look like in the first six months, how is the team structured, what is the current biggest challenge, and how are decisions made. Asking about growth paths and the review process is also well received. Employers expect questions, and good ones show preparation.

Career growth

Leadership careers move from manager to senior manager, director, and executive roles. Each step adds more scope and more responsibility for outcomes. The best leaders keep learning how to delegate, communicate, and decide. Leadership careers reward a record of building and developing people. The higher you go, the more your communication shapes the whole organization.

About the company

Pendo is a product experience platform that helps software companies deliver products users love. Founded by Todd Olson, Rahul Jain, and Erik Troan in 2013, Pendo provides product analytics, in-app guides, feedback, and roadmapping tools.