Web3事業企画・マーケティング（グローバルアライアンス・新規事業）

About the role

Become a vital part of a dynamic team focused on evolving a payment platform with over 70 million users into a versatile financial super app. In this position, you will spearhead the integration of blockchain technology and cryptocurrency services by cultivating partnerships with leading global entities such as Binance Japan. This role requires a blend of strategic foresight, adherence to regulatory standards, and effective marketing execution to successfully introduce Web3 financial offerings to a broader audience.

Key facts

What you'll do

• Develop and execute innovative marketing strategies and campaigns aimed at increasing user registrations and transaction volumes in collaboration with Binance Japan.
• Oversee key performance indicators (KPIs) and apply growth hacking methodologies to optimize revenue sharing opportunities.
• Liaise with international product and business teams at partner organizations, utilizing English as the primary communication medium.
• Create frameworks for new digital asset and payment solutions leveraging blockchain technology.
• Strategize and plan Web3 financial products, which may include decentralized finance (DeFi) asset management tools or investment solutions.
• Understand and navigate legal frameworks such as the Payment Services Act while coordinating with relevant regulatory bodies.
• Lead cross-departmental projects that involve legal, compliance, risk management, and engineering teams to ensure smooth execution.
• Analyze market trends and user feedback to refine product offerings and marketing approaches continuously.
• Prepare detailed reports and presentations for stakeholders to communicate project progress and insights effectively.
• Foster a collaborative environment by engaging with internal teams and external partners to drive project success.
• Stay updated on industry developments and competitor activities to inform strategic decisions and marketing initiatives.
• Participate in industry conferences and networking events to represent PayPay and establish valuable connections.

Requirements

• A minimum of 3 years of hands-on experience in business development, strategic planning, or marketing within the realms of cryptocurrency exchanges, Web3 startups, or financial institutions.
• Profound understanding or practical experience with crypto assets, stablecoins, Web3 wallets, tokenized deposits, or security tokens.
• Familiarity with pertinent regulations such as the Payment Services Act, Financial Instruments and Exchange Act, and Banking Act.
• Proven ability to manage diverse stakeholder interests and successfully drive projects to completion.
• Proficiency in business-level English for effective communication during meetings, negotiations, and written correspondence.
• Strong analytical skills to interpret data and make informed decisions that drive growth.

Nice to have

• Experience in growth marketing specifically tailored to cryptocurrency services, focusing on user acquisition or transaction enhancement.
• Knowledge in digital marketing, including data-driven improvements in user interface/user experience (UI/UX) or conversion rate optimization (CRO).
• Background in project management with experience collaborating with financial institutions, Web3 companies, or multinational corporations.
• Previous experience in negotiations or consultations with regulatory authorities such as the Financial Services Agency.
• Familiarity with emerging trends in blockchain and cryptocurrency markets.

Skills & tools

• Expertise in the Web3 and blockchain domains.
• Knowledge of regulatory compliance, particularly concerning the Payment Services Act and related regulations.
• Strong project management skills with an emphasis on stakeholder alignment.
• Proficient in data-driven marketing strategies and growth tactics.
• Business-level English proficiency for effective communication.

Practical notes

• Salary will be determined based on your experience, skills, and performance, with annual reviews to assess progress.
• Compensation includes fixed overtime pay, with the option for partial payment through your PayPay account.
• Employee benefits encompass social insurance, a corporate defined contribution pension plan, and personal leave (5 days annually for family or pet care).
• Work hours are flexible, adhering to a super-flex system without a core time requirement (standard hours are from 9:00 AM to 5:45 PM).
• Candidates should resonate with PayPay's 5 senses philosophy, which emphasizes a holistic approach to work and collaboration.