広報担当

About the role

In the rapidly evolving landscape of fintech, PayPay is seeking a Public Relations Specialist to enhance its corporate branding and communication strategies. This role is in fostering understanding and trust among various stakeholders, which is essential for the company's growth and value enhancement. As PayPay continues to expand its services beyond payment solutions into banking, securities, and other financial areas, the need for public relations efforts has never been more critical. The successful candidate will engage in strategic communication initiatives, ensuring that PayPay's mission and values are effectively conveyed to the public and media.

Key facts

What you'll do

• Develop, implement, and manage comprehensive public relations strategies to enhance PayPay's corporate image.
• Create, write, and distribute press releases, ensuring timely and accurate communication with media outlets.
• Collaborate with various group companies, including SoftBank and LINE Yahoo, to coordinate external announcements and public communications.
• owned media channels, such as social media and video platforms, to create engaging content that promotes the PayPay brand.
• Ensure compliance with financial regulations, including the Companies Act and the Payment Services Act, in all public relations activities.
• Build and maintain relationships with journalists and media representatives to secure coverage and enhance brand visibility.
• Manage public relations responses during reputation risk events, such as system failures or fraud incidents, ensuring clear and effective communication.
• Conduct internal awareness campaigns to educate employees about public relations strategies and the importance of corporate communication.
• Analyze media coverage and public sentiment to refine communication strategies and improve stakeholder engagement.
• Participate in cross-functional teams to align public relations efforts with broader business objectives and marketing campaigns.

Requirements

• A minimum of three years of experience in external public relations, focusing on corporate or service-related communication.
• Proven ability to develop and execute effective communication strategies that enhance brand reputation.
• Strong writing skills with the ability to create compelling press materials and content for diverse audiences.
• Experience in managing media relations and securing coverage in various outlets.
• Excellent interpersonal skills, with the ability to collaborate effectively with internal teams and external stakeholders.
• Familiarity with financial regulations and compliance issues related to public communication in the fintech sector.
• Strong organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in both Japanese and English, with experience in communicating with international media.

Nice to have

• Experience in building and leveraging relationships with journalists, writers, and editors to enhance media coverage.
• A background in managing multiple projects and facilitating smooth communication between various internal and external parties.
• Knowledge of the financial industry, particularly in areas such as payments, banking, and securities.
• An interest in technology, particularly in fintech innovations and trends.

Skills & tools

• Strong proficiency in communication tools and platforms, including social media management and content creation software.
• Familiarity with PR analytics tools to measure the effectiveness of communication strategies.
• Experience with video production and editing software for creating multimedia content.
• Proficiency in Microsoft Office Suite, particularly Word, PowerPoint, and Excel, for reporting and presentations.
• Knowledge of graphic design software (e.g., Adobe Creative Suite) is a plus.
• Understanding of SEO principles to enhance the visibility of online content.

Practical notes

• This position is offered as a full-time role with a hybrid working style, requiring attendance at the Tokyo office in Yotsuya approximately three times a week.
• The working hours follow a super-flexible system without core hours, with the standard schedule being 9:00 AM to 5:45 PM, including a one-hour break.
• The company observes weekends, public holidays, and designated company holidays as days off.
• Employees are entitled to annual paid leave starting with 14 days in the first year, as well as a unique personal leave program for personal or family-related matters.

In joining PayPay, you will be part of a rapidly growing fintech company that has surpassed 73 million users since its inception in 2018. With a diverse workforce from over 50 countries, PayPay is committed to creating a cashless society in Japan, driven by innovation and a customer-centric approach. The ideal candidate will share this vision and contribute to a culture of collaboration and excellence in public relations, helping to shape the future of financial services in Japan.