Principal Product Marketing Manager

About the role

At Parloa, our mission is to revolutionize the way businesses engage with their customers, fostering loyalty through innovative solutions. As the Principal Product Marketing Manager, you will be instrumental in guiding major corporations as they rethink their customer engagement strategies. This position transcends traditional marketing roles, focusing on setting new standards for the integration of human and AI interactions within the business landscape.

Key facts

What you'll do

• Lead and execute product marketing strategies that empower our sales teams to secure substantial contracts, shaping Parloa's market positioning and refining our Ideal Customer Profile (ICP). You will also develop frameworks that articulate value and return on investment.
• Produce compelling content that enhances sales initiatives and fosters collaborative marketing efforts with partners, acting as the primary resource for enablement sessions and guiding communication strategies across diverse platforms and audiences.
• Design and implement go-to-market strategies for our ecosystem, providing sales and partnership teams with advanced use cases and research-driven proof points, while working closely with our Competitive Intelligence team to emphasize our competitive strengths.
• Elevate our thought leadership in the realm of AI agents and platforms by generating innovative ideas, simplifying intricate technical concepts for our audience, creating impactful content, and representing Parloa at webinars and industry conferences.
• Oversee strategic initiatives by managing significant cross-functional projects that align with our objective of tripling revenue. This may include high-stakes deal negotiations, groundbreaking research, strategic partnerships, or participation in executive-level events.
• Collaborate with cross-functional teams to ensure alignment on product messaging and market positioning, facilitating a cohesive approach to customer engagement.
• Analyze market trends and customer feedback to inform product development and marketing strategies, ensuring our offerings meet the evolving needs of our clients.
• Mentor and guide junior team members, fostering a culture of continuous learning and improvement within the product marketing team.

Requirements

• At least 8 years of experience in Product Marketing roles, or a minimum of 10 years in related fields such as sales enablement or B2B direct marketing, with a thorough understanding of Product Marketing principles.
• Proven track record of supporting enterprise sales teams through the creation of compelling storylines, marketing collateral, and high-level deal support, establishing yourself as a trusted resource for Sales and Partnerships.
• Exceptional presentation skills, with the ability to engage and inform audiences during webinars, company events, and training sessions for the Sales team regarding new products and initiatives.
• A strong capability to balance strategic planning with tactical execution, demonstrated through experience in crafting strategic narratives with executive stakeholders and producing visually engaging sales materials.
• Excellent communication skills, both written and verbal, with a talent for translating complex ideas into clear, actionable insights.
• A results-driven mindset, with a focus on achieving measurable outcomes and driving business growth.

Nice to have

• Previous experience in the AI or technology sectors, providing insight into industry trends and customer needs.
• Familiarity with agile marketing methodologies and practices.
• Experience in managing cross-functional teams and projects.

Skills & tools

• Proficiency in marketing automation platforms, CRM systems, and analytics tools, enabling effective campaign management and performance tracking.
• Strong analytical skills to interpret data and derive actionable insights that inform marketing strategies.

Practical notes

• Parloa is an e-verify employer based in the USA, dedicated to upholding the highest standards of data protection and compliance with GDPR and ISO regulations, including ISO 27001.
• Our comprehensive compensation package features an on-target earnings (OTE) salary range of $210,000 to $250,000, along with equity options to share in the company's success.

Why Parloa?

We are leading the charge in a transformative era of customer experience, where AI not only responds but also understands and acts. Our aim is to develop AI solutions that enterprises can trust for their most crucial customer interactions. We strive to redefine the standards for customer conversations, ensuring they are both meaningful and beneficial. If you are eager to influence the way businesses and customers interact on a grand scale, this is your opportunity to make a significant impact.

At Parloa, we believe in ownership - being accountable for results rather than merely completing tasks. We operate in a fast-paced environment with high expectations and complex challenges. We are looking for solution-oriented individuals who communicate clearly and are dedicated to delivering results. Our team thrives on rapid execution, direct feedback, and making meaningful contributions from day one.

Supported by esteemed global investors such as General Catalyst, EQT Ventures, and Altimeter Capital, we are on a trajectory to establish ourselves as the leading provider of enterprise-grade conversational AI solutions.