Head of Creator Partnerships & Influencer Growth

About the role

In this pivotal role, you will spearhead the development and expansion of our influencer and creator outreach initiatives, aimed at enhancing our company's narrative while supporting various growth strategies. You will take charge of the entire creator program, overseeing everything from strategic planning to operational execution, with a strong emphasis on nurturing growth within our creator community.

Key facts

What you'll do

• Cultivate and oversee partnerships with a diverse range of celebrities, influencers, and creators, managing all phases from initial outreach and negotiation to creative execution and performance evaluation, prioritizing cost-effective methods for user acquisition.
• Identify and engage with influential creators and customers across various platforms, including YouTube, Instagram, TikTok, and podcasts, while also exploring emerging channels.
• Develop incentive programs that directly connect the success of creators to our business objectives, ensuring mutual growth.
• Create and implement workflows designed to foster long-lasting relationships with creators, supporting their growth in tandem with the company's goals and securing advantageous rates.
• Establish infrastructure and processes to monitor and enhance the performance of creator channels, ensuring continuous improvement.
• Remain informed about the latest trends, technologies, and platforms in social media to consistently refine and enhance the creator program.
• Manage the entire cycle of influencer, creator, and community engagement, transforming it into a robust channel for customer acquisition from concept to large-scale execution.
• Meet and exceed targets related to leads, customers, and revenue generated by creators.
• Collaborate with other marketing channels to boost their effectiveness through creator partnerships and analyze creator performance to optimize budget allocation effectively.
• Work closely with teams in Growth, Brand, Sales, and Media to maximize the overall impact of initiatives.
• Empower creators to share engaging narratives about restaurant ownership, entrepreneurship, and business growth, aligning their content with our brand identity and mission.
• Highlight customer success stories that resonate with creators and their audiences, fostering authentic connections.
• Build a strong network of creators who can translate brand awareness into effective word-of-mouth promotion.
• Collaborate with Brand, Product Marketing, PR, and Sales teams to systematically promote product launches, expansions, and significant company milestones through creator and community channels.

Requirements

• A minimum of 8 years of experience in areas such as influencer marketing, creator partnerships, affiliate marketing, general partnerships, or growth marketing is essential.
• Proven track record of scaling creator programs from a handful of partners to a large network of hundreds.
• Strong analytical skills with a history of delivering measurable business outcomes.
• Experience in managing both agency relationships and internal teams effectively.
• Ability to thrive in a fast-paced, dynamic environment that emphasizes individual accountability.
• Experience in budget management and optimizing return on investment for marketing initiatives.
• A systems-oriented mindset that enables the creation of scalable processes.
• Familiarity with tools for creator attribution and partnership measurement is preferred.
• Experience with AI tools to automate workflows and promote AI literacy within a team is advantageous.

Nice to have

• Familiarity with advanced analytics tools for performance measurement.
• Experience in developing training programs for creators to enhance their skills.
• Knowledge of current trends in digital marketing and influencer strategies.

Skills & tools

• Proficiency in creator attribution systems to track performance metrics.
• Familiarity with partnership measurement systems to evaluate the effectiveness of collaborations.
• Experience with AI tools designed for workflow automation to enhance productivity.

Practical notes

This position is fully remote, allowing candidates to work from anywhere within the United States or Canada. All communications regarding job opportunities will originate from an @owner.com email address. Please note that interviews will not be conducted via email or chat platforms, and we will never request personal or financial information during the hiring process.