One Core Media - Senior SEO Specialist

About the role

This position is tailored for a seasoned SEO professional who will spearhead the strategic direction for significant client accounts within a rapidly scaling environment. You will own the development and execution of comprehensive SEO strategies that drive visibility and performance across a diverse portfolio. The role demands a high level of leadership as you guide a talented team of nine specialists toward shared objectives and excellence. You will be deeply involved in both the tactical execution and the high-level planning of intricate projects from inception to completion. Success in this role requires a balance between hands-on technical work and the conceptual framing of long-term growth initiatives. You will act as a key strategist and communicator, translating complex data into actionable plans for stakeholders and team members. The position offers the chance to shape the SEO culture and standards within a dynamic and growing organization. Your work will directly influence the digital presence and market penetration of a new international brokerage entity entering key global regions.

Key facts

What you'll do

Develop and implement enterprise-level SEO strategies for major client accounts, ensuring alignment with overarching business goals.

Lead a team of nine SEO specialists, providing mentorship, guidance, and performance feedback to elevate the collective expertise of the department.

Conduct in-depth analysis of search performance, competitor landscapes, and user behavior to identify high-impact opportunities for growth.

Oversee complex, multi-faceted SEO projects from initial research through execution, monitoring, and iterative optimization.

Perform comprehensive technical SEO audits to identify issues affecting site health, speed, and crawlability.

Collaborate closely with content and design teams to ensure that SEO best practices are integrated into all content production and site updates.

Manage and optimize Google Business Profile presences to enhance local search visibility and engagement.

Implement sophisticated internal linking strategies and site architecture improvements to strengthen topical authority and user navigation.

Utilize advanced data analysis to interpret GA4 and other analytics platforms, translating insights into refined SEO tactics.

Drive the creation of high-quality digital PR campaigns and outreach initiatives to build authoritative backlinks and brand recognition.

Maintain strict adherence to search engine guidelines to ensure sustainable, penalty-free organic growth for all client properties.

Monitor the evolving search landscape, including AI-driven search technologies and emerging platforms, to future-proof strategies.

Coordinate with developers to ensure that server technologies, caching mechanisms, and site performance meet the highest standards.

Support new business pitches by conducting detailed SEO assessments and presenting findings to prospective clients.

Requirements

You possess a proven track record of at least eight years in SEO, demonstrating expertise in complex, multi-faceted campaigns.

You hold a deep and current understanding of Google's algorithms, ranking factors, and the broader search ecosystem.

You are proficient in using advanced SEO tools, including Google Search Console, GA4, Ahrefs, Semrush, and Screaming Frog.

You have extensive experience managing and optimizing large-scale, enterprise-level or multi-location SEO projects.

You have a strong history of leading and managing teams, with the ability to delegate effectively and foster a collaborative environment.

You possess exceptional analytical skills, allowing you to interpret complex data sets and derive actionable strategic insights.

You have a history of successful communication with stakeholders at all levels, from technical teams to executive leadership.

You are fully conversant in white-hat SEO techniques and adhere to strict ethical standards in all optimization practices.

Nice to have

Experience in optimizing Google Business Profiles and implementing local SEO strategies to drive regional engagement.

Familiarity with structured data and schema implementation practices to enhance search result visibility.

Knowledge of website architecture and effective internal linking strategies to improve site hierarchy and authority.

Understanding of server technologies, caching mechanisms, logging, and overall website performance to inform technical decisions.

Background in digital PR, outreach, backlink analysis, and sustainable link acquisition strategies to build domain authority.

Experience with enterprise-level or multi-location SEO projects in diverse geographic markets.

Awareness of AI-driven search technologies, AI Overviews, and emerging search platforms to maintain competitive advantage.

Experience in PR outreach targeting North American markets to amplify brand visibility and thought leadership.

Involvement in supporting new business pitches and conducting comprehensive SEO assessments for potential clients.

Practical notes

The work location is based in Ontario, with a hybrid model that prefers 2 to 3 days in the office each week; remote applicants will still be considered for the role.

The engagement is full-time, requiring a commitment to consistent availability during standard business hours.

Comprehensive medical and dental benefits are included as part of the employment package, supporting overall well-being.

The company is committed to fostering career growth, providing clear pathways to advance into broader senior leadership roles in the future.

About the company

Our client is launching a new international multi-asset CFD brokerage focused on growth across Africa, MENA, and Asia. The brokerage brand itself is at an early startup stage and is currently in its active launch phase.