Product Marketing Specialist

About the role

Onbe is a rapidly growing FinTech company dedicated to transforming the global payments ecosystem. We are seeking a highly motivated Product Marketing Specialist to join our team and support our marketing and research initiatives. This role will be instrumental in gathering insights from clients, analyzing market trends, and monitoring competitors to help refine our messaging and positioning. The successful candidate will work closely with cross-functional teams including Client Success, Sales, and Product to develop compelling case studies, maintain competitive resources, and support product launches. This position offers an exciting opportunity to contribute to a company that is redefining how businesses and consumers manage payments worldwide.

Key facts

What you'll do

• Collaborate with Client Success, Sales, and Product teams to support voice-of-customer initiatives, ensuring that client feedback and insights are effectively captured and utilized.
• Conduct comprehensive research by collecting and organizing insights from clients, market trends, and competitors to inform strategic decision-making and support Segment Management objectives.
• Monitor the competitive landscape by tracking competitors' activities, market developments, and industry trends, and update positioning and messaging strategies accordingly.
• Maintain and regularly update competitive battlecards, internal resources, and reference materials to ensure the sales and marketing teams have access to current and relevant information.
• Coordinate the development of case studies by reaching out to clients, scheduling interviews, and managing the approval process to ensure timely delivery of high-quality content.
• Assist in drafting, editing, and producing case studies, testimonials, and customer success stories that highlight the value of Onbe's solutions.
• Manage a centralized repository of proof points, data, and customer evidence to support marketing campaigns, sales enablement, and product positioning.
• Work with internal teams to gather and analyze product and client performance metrics, including adoption rates, usage statistics, time-to-launch, and other relevant data points.
• Contribute insights and research findings to support product launches, marketing campaigns, and sales strategies, ensuring messaging is aligned with market needs and client expectations.
• Develop and update marketing collateral, presentations, and sales enablement materials to effectively communicate product benefits and differentiators.
• Support the creation of thought leadership content, including blog posts, whitepapers, and industry reports, to establish Onbe's position as a leader in the payments space.
• Assist in organizing and participating in industry events, webinars, and conferences to promote Onbe's offerings and gather market intelligence.
• Maintain a strong understanding of industry standards, regulations, and compliance requirements relevant to FinTech and payments solutions.
• Provide ongoing support to ensure that all marketing activities are aligned with company goals and branding guidelines.

Requirements

• Minimum of 3 years of experience in Product Marketing, Marketing, Research, or a related field, preferably within FinTech or payments industries.
• Proven track record of supporting research activities, content creation, and the development of case studies or customer success stories.
• Excellent organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Strong analytical skills with the ability to gather, synthesize, and interpret data from various sources.
• Experience in competitive research, market analysis, and positioning strategies.
• Familiarity with B2B marketing practices and go-to-market strategies.
• Ability to work effectively across teams, demonstrating strong communication and collaboration skills.
• Attention to detail and a high level of accuracy in work output.
• Proficiency in managing and updating marketing collateral and internal resources.
• Experience working with data and conducting basic analyses to support decision-making.
• Knowledge of the payments industry, financial services, or related regulatory environment is advantageous.
• Ability to adapt quickly to changing priorities and work in a fast-paced environment.

Nice to have

• Prior experience working in a FinTech or payments company.
• Familiarity with content management systems, CRM platforms, or marketing automation tools.
• Understanding of industry-specific compliance standards and regulations.
• Experience supporting product launches or go-to-market initiatives.
• Knowledge of industry trends and emerging technologies in payments and financial services.

Skills & tools

• Strong research and analytical skills to gather and interpret market and client data.
• Excellent written and verbal communication skills for creating compelling content and collaborating with teams.
• Project management and organizational skills to handle multiple priorities efficiently.
• Ability to synthesize complex information into clear, actionable insights.
• Proficiency in MS Office Suite (Word, PowerPoint, Excel) and familiarity with content management and collaboration tools.
• Data analysis skills to support performance measurement and reporting.
• Ability to work independently and proactively in a team environment.

Practical notes

Onbe is committed to fostering a diverse and inclusive workplace. We believe that a variety of perspectives and backgrounds contribute to our success and innovation. Our hiring process is designed to be fair and equitable, and we encourage candidates from all backgrounds to apply. We are an equal opportunity employer and do not discriminate based on race, color, religion, gender, sexual orientation, age, disability, or any other protected characteristic. Our goal is to create an environment where everyone feels valued, respected, and empowered to contribute their best. We also support flexible work arrangements where possible and are dedicated to providing a supportive atmosphere for all employees.