Public Relationship Manager

About the role

You will own the end-to-end public relations strategy for Omaze in Germany, translating ambitious business goals into compelling narratives that resonate with local audiences. In this role, you will shape how Omaze is perceived across one of our most exciting growth markets, building awareness, trust, and excitement around the Omaze brand and its luxury house draws. You will partner closely with our local leadership team to ensure every story we tell reinforces our mission and strengthens our reputation. You will develop integrated communications plans that support business, brand, and commercial objectives while identifying opportunities to position Omaze as an innovative entertainment and purpose-driven brand. You will deliver standout campaigns that generate high-quality earned media and foster genuine connections with our community. This is an opportunity for someone who thrives on combining strategic thinking with hands-on execution and wants to make a genuine social impact while helping grow an ambitious international brand.

Key facts

What you'll do

Further develop and own our Omaze Germany's PR and communications strategy to ensure alignment with overarching business goals.

Create integrated communications plans that support business, brand, and commercial objectives while adapting to market-specific insights.

Identify opportunities to position Omaze as an innovative entertainment and purpose-driven brand within the competitive German market.

Lead PR activity for house launches, winner stories, charity partnerships, and corporate announcements for national and local audiences.

Develop engaging press materials, media pitches, thought leadership, and executive communications tailored to German media landscapes.

Work closely with Creative and Marketing teams to maximize campaign impact across earned, owned, and shared channels.

Develop and maintain excellent relationships with national, regional, and lifestyle media across Germany to secure high-quality coverage.

Proactively secure high-quality media coverage and manage incoming press enquiries with professionalism and speed.

Identify opportunities with influencers, creators, and brand ambassadors where appropriate to amplify reach and authenticity.

Monitor media coverage, sentiment, and emerging issues to inform strategic adjustments and protect the brand reputation.

Support crisis communications planning and execution when required to ensure timely and effective responses.

Ensure messaging remains consistent, accurate, and aligned across all communications to maintain clarity and trust.

Track PR performance using meaningful KPIs including reach, quality of coverage, share of voice, and brand sentiment to measure success.

Provide regular reporting and actionable insights to improve future campaigns and demonstrate tangible value to stakeholders.

Requirements

You will bring significant experience in public relations, corporate communications, or brand communications, preferably within a D2C type environment that values direct audience engagement.

You must have a proactive, creative, and highly organised approach with the ability to manage multiple priorities and deadlines in a fast-paced setting.

You will need an excellent understanding of the German media landscape, gained through experience working in Germany on communications or related fields.

You will maintain strong relationships with journalists across consumer, lifestyle, business, and national media to facilitate coverage and trust.

You must possess outstanding written and verbal communication skills in both German and English to craft compelling narratives and engage diverse audiences.

You will have a proven track record of developing integrated PR campaigns that deliver measurable business results and clear impact.

You will demonstrate strong stakeholder management skills and confidence working with senior leaders to align priorities and drive outcomes.

You will exercise excellent judgement, particularly when managing sensitive or fast-moving communications that require discretion and strategic thinking.

You will maintain a proactive, creative, and highly organised approach with the ability to manage multiple priorities without compromising quality or accuracy.

You will show a genuine passion for storytelling, purpose-driven brands, and creating work that makes a positive impact on society and communities.

Practical notes

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