Creative Director - FTC

About the role

You will own the strategic vision and execution of visual storytelling for the UK and German markets, shaping the brand identity of all video and photo content produced for Omaze. In this role, you will provide senior-level Creative Direction that balances performance-driven results with long-term brand equity, ensuring every asset reinforces the Omaze promise. You will oversee the full creative pipeline from concept to delivery, mentoring a diverse team of creatives while fostering a culture of innovation and excellence. You will act as the visual ambassador for the brand, ensuring consistency and cohesion across all marketing channels and platforms. You will collaborate closely with cross-functional partners to translate business objectives into compelling creative narratives that resonate with our community. You will leverage data and audience insights to continuously refine and optimize creative outputs for maximum impact. Ultimately, you will be responsible for delivering exceptional, high-quality creative work that inspires engagement and drives meaningful results for the business.

Key facts

What you'll do

• Provide strategic Creative Direction for video and photo content, ensuring alignment with Omaze's brand codes, position, and overarching business goals.
• Oversee the delivery of all video and photo content at Omaze, maintaining visual consistency across all marketing channels and platforms in the UK and Germany.
• Collaborate with the Brand Lead (messaging) and VP of Property (house selection and design) to develop standout creative concepts for TV, digital, CRM, and social media campaigns.
• Partner with dedicated cross-functional Tiger Teams to drive new strategic initiatives from concept to launch, ensuring seamless integration of ideas and execution.
• Work closely with the Senior Production Manager and external partners to execute high-quality TV commercials, brand, digital, and social content within scope and timeline.
• Approve all video and photo creative deliverables, including TV, radio, and cinema commercials, digital assets, charity content, winner stories, and local and charity impact material.
• Apply a deep understanding of the production and editing process to deliver polished, impactful visual assets that are performance-driven and brand-elevating.
• Collaborate with the Insight and Analysis teams to drive a test-and-adapt approach, refining video and photo content strategies based on audience insights and campaign performance data.
• Serve as the primary liaison between the creative team and key stakeholders, ensuring strict compliance with brand guidelines and strategic coherence.
• Lead, mentor, and develop a talented team of Assistant Creative Directors, Senior Creatives, editors, graphic designers, videographers, and external creative partners.
• Foster a culture of creativity and collaboration, encouraging innovation while maintaining high standards of quality and execution.
• Demonstrate significant expertise in concepting, directing, and shaping high-quality, performance-driven TV commercials that also build enduring brand equity.
• Provide strong Creative Direction for video and photo promotional and brand assets, inspiring and guiding creative teams in producing exceptional work.
• Utilize a working knowledge of social media video trends to adapt creative choices for each channel, while preserving brand cohesion and storytelling integrity.

Requirements

• Possess extensive experience in Creative Direction at a senior level, with a proven portfolio of successful campaigns across TV, digital, and social media platforms.
• Have considerable on-set experience providing creative direction, working closely with directors, production crews, talent, and agency partners to deliver exceptional creative.
• Hold significant expertise in concepting, directing, and shaping high-quality, performance-driven TV commercials that also build brand equity.
• Demonstrate a working knowledge of social media video trends and the ability to adapt creative choices to deliver the best content for each channel, while maintaining brand cohesion.
• Have considerable experience in Art Direction of still and digital assets, ensuring visual excellence across all touchpoints.
• Show demonstrated experience leading both brand and performance marketing, creating distinctive creative that builds long-term brand equity while delivering measurable commercial results aligned with business objectives.
• Exhibit strong leadership skills with the ability to inspire and guide creative teams toward excellence and foster a collaborative environment.
• Possess exceptional communication and interpersonal skills, enabling effective collaboration across teams and levels within a fast-paced environment.
• Be highly organised with excellent project management abilities, delivering high-quality results within tight deadlines and under pressure.
• Be a creative visionary with a keen eye for design detail and storytelling, coupled with a strategic mindset that balances ambition with execution.
• Have experience leveraging AI tools to enhance creative development, streamline workflows, and explore innovative solutions within the creative process.
• Be committed to understanding and adhering to Omaze's brand guidelines, values, and compliance requirements in all creative output.
• Have a proven track record of collaborating effectively with cross-functional teams, including Brand, Property, Marketing, Communications, Social, and Product.
• Demonstrate the ability to thrive in a dynamic, fast-paced environment where priorities evolve and agility is essential.

Practical notes

• The role is based in London.
• The engagement is full-time.
• No specific hours, travel requirements, visa details, or application deadlines are stated in the source material.

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