Senior Creative

About the role

Omaze operates a platform that offers users in the UK and Germany opportunities to win luxury homes and prizes while supporting charitable causes. This role sits within the Marketing department to shape brand identity and drive growth through high-impact creative campaigns. You will own the strategic creative vision that defines how Omaze is perceived across the UK and German markets, ensuring that every touchpoint reinforces trust and excitement. You will translate the emotional power of winning a once-in-a-lifetime opportunity into bold, persuasive, and culturally resonant work. You will act as the creative anchor for the Marketing team, setting a high bar for storytelling that balances commercial objectives with authentic human connection. You will challenge conventional promotional thinking by crafting campaigns that feel less like advertising and more like meaningful experiences for participants. You will be responsible for ensuring that every idea not only captures attention but also drives measurable engagement and conversion. This is a leadership position where your creative decisions directly influence the perception and growth of a global platform.

Key facts

What you'll do

• Develop and execute creative campaigns for TV, social media, and digital channels, orchestrating a cohesive narrative across every screen.
• Translate complex marketing briefs into striking visual assets that meet ambitious commercial goals while staying true to the Omaze brand promise.
• Lead art direction for TV commercials and digital content, shaping mood boards, storyboards, and visual languages that captivate audiences.
• Conceptualize and manage projects from initial idea to final delivery, including the oversight of shoots, vendor coordination, and post-production editing sessions.
• Provide precise, constructive feedback to designers, editors, and external partners to uphold and elevate the highest standards of craft and execution.
• Collaborate closely with Brand, Social, and Production teams to guarantee brand consistency while allowing room for innovative expression and testing.
• Mentor agency creatives and support the Assistant Creative Director, fostering a culture of curiosity, rigor, and continuous improvement.
• Manage production timelines end-to-end, proactively identifying and mitigating project risks to keep campaigns on schedule and on brief.
• Champion the use of AI-assisted ideation and production tools within the creative workflow, using technology to accelerate concept development and iteration.
• Analyze campaign performance in partnership with data and media teams, using insights to refine creative approaches for TV and social platforms.
• Own the creative quality control for assets flowing through production pipelines, ensuring that every file, edit, and render meets broadcast and digital standards.
• Drive innovation in storytelling formats tailored for high-engagement environments such as YouTube and social media feeds.
• Act as the primary point of creative contact for production agencies, ensuring clear communication and alignment from script to screen.
• Balance strategic thinking with hands-on creation, moving seamlessly between big-picture direction and detailed execution on key assets.

Requirements

• Proven background in a senior creative position within a fast-paced marketing or agency setting, with a track record of delivering high-impact campaigns.
• Portfolio showcasing high-quality art direction and conceptual work in film and digital formats, demonstrating a clear point of view and technical proficiency.
• Expertise in performance-driven creative for TV and social platforms, with evidence of campaigns that achieved strong engagement and results.
• Deep understanding of editing workflows and best practices for YouTube and social media, including technical standards and platform-specific nuances.
• Ability to manage multiple projects simultaneously under tight deadlines, maintaining composure and clarity in a high-pressure environment.
• Proficiency in modern creative workflows, including the use of AI-assisted ideation and production tools to enhance speed and insight.
• Willingness to travel for production shoots as necessary, with flexibility to work across different locations and time zones when required.
• Strong leadership skills, with experience mentoring junior creatives and collaborating effectively with cross-functional stakeholders.
• Exceptional communication skills, both written and verbal, enabling you to articulate creative intent clearly and persuasively to diverse audiences.
• A proactive mindset that anticipates obstacles, solves problems independently, and seeks continuous improvement in processes and outcomes.
• Commitment to maintaining brand integrity while pushing creative boundaries, ensuring that Omaze remains distinctive and trustworthy.
• Passion for data-informed creativity, using insights to refine ideas and prove the impact of creative work on user acquisition and engagement.
• Understanding of the legal and compliance considerations relevant to promotional campaigns in the UK and Germany, ensuring all materials are appropriate and accurate.
• Willingness to embrace evolving technologies and methodologies, staying curious and adaptable in a fast-moving digital landscape.

Nice to have

No additional preferred items are specified beyond the core requirements and skills outlined in the role description.

Practical notes

• Benefits include 25 days of annual leave plus Bank Holidays, private medical and dental insurance, and a 9% employer pension contribution when you contribute 2%.
• The package includes life assurance at 4x your salary, a personal learning and development budget, and enhanced family leave policies.
• The company offers a stock options scheme.
• This is a hybrid position based in London, with a defined schedule for in-office collaboration and team alignment.
• Travel may be required for production shoots, and candidates should be prepared to manage their time across UK and international locations when necessary.
• No specific visa sponsorship details are provided, and candidates should review their eligibility under UK immigration rules.
• There are no explicit application deadlines listed, but interested candidates are encouraged to apply promptly given the seniority and impact of the role.