Senior Performance Marketing Manager

About the role

You will take day-to-day ownership of the digital performance engine for Octopus Electric Vehicles B2C activity. This is a hands-on role where you will build campaigns, dig into search query reports, spot optimisation opportunities, improve audiences, test creative, and report clearly. You will sit in the B2C Growth squad, reporting into the Senior Growth Marketing Manager and own paid digital activity across paid search, programmatic and paid social channels. You will work closely with the Content Creator, Design team, Commercial team and wider Marketing team to get campaigns live quickly and unlock new areas of growth. The role involves owning key parts of the user journey, including writing, building, and launching campaign landing pages using our web tools to ensure end-to-end performance. You will ensure that the performance marketing efforts are aligned with the broader goals of making transport greener, fairer, and building a future-focused business. Over time, there may also be the opportunity to support organic social planning, scheduling, and reporting to further diversify your contribution to the team. This position is designed for someone who thrives on detail, data, and rapid execution in a fast-moving in-house environment.

Key facts

What you'll do

You will conceptualise, execute, and optimise high-impact paid media campaigns that directly support consumer growth objectives for Octopus Electric Vehicles. You will conduct granular analysis of search query reports to identify negative terms, new keyword opportunities, and audience insights that improve campaign efficiency. You will refine audience targeting through data-led insights, ensuring that the right messages reach the right customers at the right time. You will run rigorous creative tests across channels, evaluating performance metrics to determine the most effective messaging and visuals. You will author and maintain clear, structured reporting dashboards that communicate performance trends and actionable recommendations to stakeholders. You will collaborate with the Content Creator and Design team to develop on-brand landing pages and creative assets that align with campaign goals. You will partner with the Commercial team to align bidding strategies, budget allocation, and seasonal planning with business priorities. You will manage the full user journey touchpoints within digital environments, optimising landing page content and calls to action for higher conversion rates. You will monitor campaign health in real time, making rapid adjustments to budgets, bids, and creatives based on performance signals. You will contribute to strategic discussions around growth opportunities, bringing performance data and channel expertise to the table. You will support the expansion of paid media activities into new markets and segments as the team scales. You will document processes and learnings to ensure continuity and knowledge sharing within the B2C Growth squad. You will stay up to date with platform updates, best practices, and emerging trends in performance marketing. You will act as the day-to-day owner of digital performance initiatives, driving accountability and results across all paid channels.

Requirements

You must have extensive experience in performance marketing, ideally gained within an agency or fast-paced digital environment before moving into an in-house role. You must demonstrate a strong command of paid search, programmatic, and paid social platforms, with a proven track record of managing campaigns end to end. You must be comfortable working directly with data, interpreting metrics, and using insights to inform decision-making and optimisation. You must have a solid understanding of user journey mapping and landing page optimisation to maximise conversion rates. You must be able to communicate complex performance data clearly to both technical and non-technical stakeholders. You must have a proactive mindset, taking ownership of problems and driving initiatives forward without needing constant direction. You must be highly organised, able to manage multiple priorities, and maintain attention to detail in a fast-moving setting. You must have experience collaborating cross-functionally with design, content, commercial, and marketing teams. You must be proficient in using web tools for building and launching campaign landing pages. You must have a strong command of written English, with the ability to produce clear, concise, and persuasive copy for digital campaigns. You must be comfortable working in a dynamic, evolving environment where responsibilities can expand over time. You must have a genuine passion for sustainable transport and aligning your work with a mission of greener, fairer, and future-focused mobility solutions. You must be legally allowed to work in the United Kingdom without sponsorship. You must have access to reliable internet and a suitable workspace to perform remote or hybrid duties effectively.

Nice to have

Experience with organic social planning, scheduling, and reporting would be a valuable addition to your contribution.

Practical notes

This is a full-time role based in London, requiring attendance without the need for visa sponsorship. The position is suited to candidates who can commit to consistent working hours and active participation in team collaboration.