Content Strategy Lead

About the role

My Funded Futures is actively shaping the prop trading landscape by supplying traders with essential capital, advanced tools, and a thriving community designed for success. The company blends innovation, transparency, and performance to generate tangible opportunity, helping traders scale their efforts faster and smarter in a competitive environment. If you are passionate about fintech, financial markets, and data-driven growth, you will find a direct alignment with the team's mission and energy. This role is focused on building one of the most recognizable and engaging brands in the prop trading industry by owning the narrative across every customer interaction. You will connect business priorities with the content that our traders genuinely want to consume, creating a more cohesive and engaging brand experience across every channel. This position is not a traditional social media manager or content manager role; it demands a strategic thinker who understands how to build brands that people actively choose to follow.

Key facts

What you'll do

Drive the overarching content strategy that connects our products, promotions, education, community, and brand into one cohesive story that resonates deeply with our audience.

Shape how MFFU communicates and presents itself across social media, web platforms, video production, community forums, and every other customer touchpoint with precision and clarity.

Identify timely, relevant, and meaningful content opportunities that address the specific needs and interests of traders rather than focusing solely on promotional messaging.

Partner closely with Marketing, Product, Growth, and Executive Leadership to translate business priorities into engaging narratives that capture attention and drive action.

Provide strategic direction and hands-on coaching to our content creators and community team to elevate the quality and consistency of all output.

Build repeatable content frameworks and workflows designed to increase engagement, foster conversation, and strengthen brand affinity across all channels.

Collaborate with affiliate partners and internal stakeholders to amplify our organic presence while ensuring the brand voice remains cohesive and recognizable.

Analyze performance signals and community feedback to continuously refine the content approach, ensuring our materials are educational, entertaining, and consistently valuable.

Explore opportunities to develop new web content, educational resources, and thought leadership pieces that establish MFFU as a trusted authority in the funded trading space.

Ensure that every piece of content supports both immediate campaign goals and long-term brand growth, creating a sustainable engine for awareness and engagement.

Stay deeply connected to evolving trading culture, emerging content trends, and the platforms where our target audience spends their time to maintain relevance.

Champion the creation of content that earns attention organically before considering paid promotion, maximizing the efficiency of every initiative.

Coordinate cross-functional collaboration to bring complex ideas to life in a way that feels authentic, accessible, and aligned with the trader journey.

Define and own the story that explains why MFFU exists, how it serves traders, and what makes the approach to funded trading uniquely compelling.

Requirements

You have a proven track record of building and executing content strategies that drive both brand awareness and measurable business growth in a dynamic environment.

You have direct experience growing business or brand social channels, focusing on sustainable engagement rather than vanity metrics associated with personal creator accounts.

You demonstrate a history of creating content that consistently earns high levels of engagement and organic reach without relying exclusively on paid distribution.

You possess a deep understanding of what resonates with online communities and how emerging trends can be translated into concrete business opportunities and cultural moments.

You show strong collaboration skills, having worked effectively with creators, designers, video teams, and marketers to conceptualize and execute ambitious projects.

You are fluent in the nuances of the fintech and financial markets space, allowing you to communicate complex ideas clearly and accurately to a trader audience.

You exhibit discipline in managing multiple priorities and deadlines while maintaining a high standard of quality across all deliverables and brand touchpoints.

You are comfortable operating with incomplete information and making informed decisions in a fast-paced, growth-focused startup environment.

Nice to have

Experience with performance marketing principles and an understanding of how content supports broader acquisition and retention objectives.

Background in educational content creation, including structured learning paths, webinars, or community-driven knowledge sharing initiatives.

Familiarity with video production workflows and the ability to translate scripts, storyboards, and briefs into compelling visual narratives.

An understanding of SEO principles and how to integrate search-friendly practices into long-form web content and resource hubs.

Exposure to community management platforms and tools used to support large-scale engagement across forums, social channels, and messaging apps.

Experience working with affiliate structures and performance-based partnerships within the content creation process.

Practical notes

This role operates on a hybrid schedule with remote flexibility, requiring periodic travel for team gatherings or industry events when necessary.

Candidates must be eligible to work in the location specified during the application process, and any required visa sponsorship details should be discussed directly with the hiring team if applicable.

Specific hour allocations and exact engagement terms are defined in the source documentation and should be confirmed during the hiring process.