Lead Product Designer, Growth

About the role

At Mural, the Design and Research team shapes experiences that help people collaborate, ideate, and solve problems visually. We partner deeply with engineering, product, and research to invent the next generation of collaborative work, combining craft, systems thinking, and bold exploration. The Lead Product Designer, Growth role owns the end-to-end growth journey, defining how Mural earns user trust at the moments that matter most: when someone first encounters the product's value, decides to go deeper, or chooses to stay. This is end-to-end ownership of the growth logic, where clarity converts, friction is a design failure, and the line between growth and product quality either holds or breaks. You will set the standard for how growth design is practiced across the organization.

What you'll do

Define high-quality, user-centered discovery, activation, and monetization experiences across problem-to-success flows, upgrade flows, pricing surfaces, and lifecycle touchpoints - setting patterns that scale across the platform. Work from concept to production, delivering thoughtful UX, polished visual design, and vibe-coded prototypes that help the organization understand direction, risk, and value. Use behavioral data as a primary design input: interpret funnel metrics, experiment results, and user signals to inform design decisions, not just validate them. Design and lead experiments across acquisition, activation, and expansion funnels - from hypothesis formation through read-out, in close partnership with product and data science. Establish reusable growth patterns in Mural's design system that balance clarity, persuasion, and long-term user trust. Partner with engineers to ensure accurate, high-quality implementation of flows and components.

Coach and lead practice by modeling how to hold craft and commercial intent simultaneously - showing peers what it looks like to design for conversion without compromising user trust. Mentor designers working on growth-adjacent surfaces, developing their instincts around hierarchy, motivation, friction, and funnel thinking. Champion the relationship between growth quality and product quality, helping leadership understand when they align and when they're in tension. Partner with research, data science, and product to elevate experimentation quality across the organization. Reframe problems at the funnel level, helping teams understand where value is earned or lost and why. Lead workshops or working sessions that bring clarity to pricing, packaging, onboarding, and upgrade moment opportunities. Advocate for user trust as a growth asset, not an obstacle to conversion, and model how design holds that line.

Contribute to the Design & Research team by sharing growth approaches for designing discovery, onboarding, and identity flows with peers through critique and collaboration. Partner with research, data, and product teams to elevate experimentation quality and improve how Mural understands user value signals. Contribute to a culture of design excellence, especially where growth and monetization intersect with core product experiences.

Requirements

5+ years of product design experience working on complex applications, ideally in PLG, SaaS, or self-serve products. Comfort working in fast-moving, experiment-driven environments with frequent iteration and learning. Experience designing in-product discovery, onboarding, sign-up, or activation flows. Exceptional craft, with visual clarity, spacing, motion, and interaction polish being second nature. Strong interaction design skills and a careful approach to visual polish, hierarchy, motion, and clarity. Ability to design within systems, understanding how decisions cascade across surfaces and journeys. Experience partnering with product and data teams to interpret behavioral insights, experiment results, or funnel metrics. Curiosity and proactive problem solving, including exploring edge cases and anticipating downstream effects of design decisions.

Nice to have

Experience contributing to or leading experimentation programs that connect design hypotheses to quantitative outcomes. Familiarity with pricing and packaging discussions in B2B SaaS environments. Background in research methods that support growth initiatives, such as qualitative user interviews and usability testing. Comfort working with data tools to explore funnels, cohorts, and behavioral datasets. Experience coaching or mentoring other designers on craft and growth principles.

Practical notes

This is a full-time remote position based in Canada. The role involves frequent collaboration across time zones and close partnership with product, research, data science, and engineering teams. No specific travel requirements are outlined, and there are no published visa sponsorship details or application deadlines in the source material. You will be expected to contribute to a culture of design excellence, especially where growth and monetization intersect with core product experiences.