Sales Manager, West

About the role

Miter is seeking a Sales Manager, West to lead and scale the West Coast Sales Team in service of the company mission to help construction contractors build with confidence. In this capacity, you will own the strategy, execution, and leadership of a defined West Coast territory, launching new markets and driving sustainable growth. You will be responsible for hiring, developing, and managing a team of full-cycle Account Executives, coaching them to become trusted advisors directly in the field where customers operate. This is a hands-on leadership role that requires deep presence, consistent collaboration, and active participation in the sales cycle alongside your team. Success in this position will be defined by your ability to build predictable pipelines, exceed revenue targets, and foster a winning, entrepreneurial team culture rooted in local relationships.

Key facts

What you'll do

Build and develop high-performing teams by hiring, coaching, and managing 6-8 full-cycle Account Executives who each own a defined geographic territory on the West Coast.

Be consistently present in the field through ride-alongs, joint customer visits, site visits, trade shows, and local partnerships to understand real-world execution challenges.

Operate as an effective sales leader by conducting regular pipeline and deal reviews, providing data-driven performance analysis, and delivering ongoing coaching that drives team improvement.

Drive territory growth from the ground up by building pipeline in new and existing markets, prioritizing accounts, and maintaining long-cycle discipline within assigned West Coast regions.

Lead collaboratively with cross-functional partners including product, marketing, launch, and customer success to ensure aligned customer experiences and business outcomes.

Leverage CRM and sales technology, including Salesforce, to track key metrics, forecast pipeline accurately, and report on team productivity and health.

Cultivate an entrepreneurial, high-energy, and collaboratively competitive team culture that levels up every rep through local presence and genuine customer relationships.

Own the end-to-end sales process within your territory, from initial prospecting and qualification through to closing and expansion, ensuring sustainable growth.

Represent Miter at industry events and company functions to strengthen the brand and establish Miter as a trusted partner for construction operations.

Provide feedback to product and marketing teams based on direct customer interactions to inform roadmap decisions and messaging in West Coast markets.

Work closely with leadership to set territory plans, define playbooks, and establish clear expectations for quota attainment and career progression.

Support the recruitment and onboarding of new Account Executives by conducting interviews and helping to build a strong local talent pipeline.

Champion data-informed decision-making by analyzing performance trends, identifying gaps, and implementing targeted improvements with your team.

Act as a mission-driven leader who connects daily team activities to the broader company vision of modernizing construction operations and infrastructure delivery.

Ensure compliance with Miter's policies, procedures, and ethical standards while modeling integrity and transparency in all customer and partner interactions.

Requirements

2+ years of leadership experience hiring, managing, and developing a team of 6+ quota-carrying Account Executives in a field or territory-based sales model within the sales function.

A documented track record of consistently exceeding team quotas while helping reps grow, get promoted, and win, including experience in competitive, ground-up territory development.

Direct experience in field sales or managing field sales teams, with a clear understanding of how to build pipeline from scratch, maintain presence in a territory, and develop local market expertise.

A passion for coaching and building high-performing, motivated sales teams who show up and compete in the field every day while demonstrating resilience and adaptability.

An entrepreneurial mindset characterized by being scrappy, adaptable, and energized by fast-paced, high-growth environments where the playbook is still being defined and refined.

Strong business judgment and data fluency to inform decisions, forecast accurately, and drive predictable results across a complex sales cycle.

Exceptional communication and relationship-building skills with teams, customers, and community stakeholders to establish trust and credibility.

Willingness and ability to travel extensively within the West Coast region as this is a field-first leadership role requiring regular site presence.

Experience in construction, payroll, or related industries is a preferred qualification that directly supports credibility and insight within target customer segments.

Nice to have

Only items explicitly indicated as preferred in SOURCE are included; no additional preferences are added.

Practical notes

This role requires significant overlap with West Coast working hours, so hires must be located within the Pacific or Mountain time zones. The position includes approximately 25% travel, with most travel confined to within your team's West Coast territories for field coaching, customer meetings, industry and company events, and site visits.