Chief Financial Officer

About the role

Chief Financial Officer

Mars Men is a leading men's health brand in the supplement space, experiencing rapid growth after achieving a $100 million run rate in less than eighteen months. The company recently secured backing from L Catterton. Operations span direct to consumer, retail, and emerging channels. Mars Men is entering a new growth phase requiring expanded scale and operational excellence.

The company is seeking a Chief Financial Officer to act as a strategic partner to the co-founders and executive team. This individual will own the end to end financial strategy and operations. Responsibilities include planning, reporting, accounting, cash management, working capital oversight, capital allocation, internal controls, and finance team development. The candidate must guide the business through a period of complex expansion across multiple sales environments. Success requires balancing aggressive growth with disciplined profitability and long term value creation.

This is a full time position based in the United States. The compensation package ranges from $180,000 to $220,000 annually.

The Chief Financial Officer will design intake routines to consolidate sales, cost of goods, and channel performance data. These routines will enable timely and informed decision making across the organization. The leader will establish build processes for comprehensive budgets, forecasts, and scenario models. These models must accurately reflect both retail and direct to consumer dynamics.

A core responsibility is driving review rituals that detect margin shifts, cash trends, and working capital risks in their early stages. The executive will champion initiatives that optimize capital deployment while safeguarding liquidity. This includes forging partner frameworks with retail buyers, agencies, and logistics providers. These relationships are essential to support scalable and predictable growth.

The role requires implementing robust controls to ensure accurate reporting, regulatory compliance, and data reliability. Decisions at this scale demand information integrity and transparent documentation. The Chief Financial Officer will orchestrate planning cycles to align strategy, resources, and commercial targets. This coordination ensures the business operates with a unified direction.

Finally, this leader will oversee all accounting operations. Responsibilities include managing the transaction flow, maintaining documentation, and ensuring consistent financial disclosures. The position demands a high level of ownership and attention to detail.

The ideal candidate has a proven track record in financial strategy for high growth consumer businesses operating in both direct to consumer and retail settings. They must bring three to five years of experience guiding finance in a fast scaling environment. Deep understanding of cash management, working capital cycles, and multi channel revenue drivers is required.

Commercial judgment and disciplined financial leadership are non negotiable qualifications. The executive must translate financial data into actionable insights for the business. They must navigate ambiguity while maintaining rigorous standards.

Candidates with familiarity of emerging channels and evolving retail ecosystems hold a distinct advantage. Knowledge of these dynamics enables more effective planning and risk assessment. No specific software tools are stipulated for this role.

Interested applicants should verify details on the official application page. Information on the page remains the definitive source for requirements and procedures. This document outlines the core expectations for the position at Mars Men.

What you'll do

• Lead the end to end financial strategy and operations for Mars Men as a key partner to the executive team.
• Design and own the processes for intake, consolidation, and analysis of sales, cost of goods, and channel performance data.
• Establish and govern the building of comprehensive budgets, forecasts, and scenario models that reflect retail and direct to consumer realities.
• Drive review rituals that surface margin shifts, cash trends, and working capital risks early in the decision cycle.
• Champion initiatives that optimize capital deployment while maintaining strong liquidity positions for the business.
• Forge and manage partner frameworks with retail buyers, agencies, and logistics providers to enable scalable and predictable growth.
• Implement robust controls to ensure the accuracy of reporting, adherence to regulatory compliance, and integrity of data across the organization.
• Orchestrate planning cycles to align strategy, resources, and commercial targets, ensuring unified direction across the business.
• Oversee all accounting operations, including transaction flow management, documentation maintenance, and consistent financial disclosures.
• Translate complex financial data into actionable insights that inform commercial decisions and drive disciplined growth.
• Navigate ambiguity with rigor, balancing aggressive growth objectives with disciplined profitability and long term value creation.
• Apply commercial judgment to interpret multi channel revenue drivers and cash management dynamics in a fast scaling environment.
• Develop and mentor the finance function to elevate standards of ownership, accuracy, and transparency.
• Assess emerging channels and retail ecosystems to identify risks, opportunities, and strategic advantages.
• Ensure that all financial activities adhere to the highest standards of governance, internal controls, and regulatory requirements.

Requirements

• Must be eligible to work in the United States without sponsorship for this role.
• Must possess three to five years of experience guiding finance in a fast scaling consumer business.
• Must have a proven track record in financial strategy within high growth direct to consumer and retail environments.
• Must demonstrate deep understanding of cash management, working capital cycles, and multi channel revenue drivers.
• Must exhibit commercial judgment and disciplined financial leadership as non negotiable qualifications.
• Must be able to translate financial data into actionable insights for the business under conditions of ambiguity.
• Must maintain rigorous standards for accuracy, compliance, and information integrity at scale.
• Must show capacity to oversee accounting operations and manage the transaction flow with meticulous attention to detail.

Nice to have

• Familiarity with emerging channels and evolving retail ecosystems.

Practical notes

Full Time

United States

$180,000 to $220,000 annually