Marketing Manager, Priority Verticals

About the role

You architect vertical narratives and content for priority segments, owning end-to-end strategy that turns transportation problems into revenue. You translate buyer realities into integrated programs for Healthcare and Automotive, guiding demand generation and sales enablement. Your work links problem recognition to measurable market response across mid-market and enterprise accounts. You define vertical strategy with a clear understanding of buyers and measurable outcomes, ensuring every initiative ladders to business impact. You own integrated content and demand generation that Sales can activate in conversations, moving prospects from awareness to action. You build trust-based partnerships that align marketing, sales, and product leadership around a shared vision for each vertical. You translate complex transportation problems into clear narratives tailored for specific industries and stakeholder roles. You manage programs from planning through measurement across mid-market and enterprise segments, closing the loop between execution and revenue outcomes.

Key facts

What you'll do

Orchestrating large tentpole campaigns that span digital, events, paid media, social, and press for one or two priority verticals each quarter. Establishing original research and proof points that position Lyft as the transportation authority within each focused vertical. Championing Healthcare as the primary revenue driver, protecting market position in NEMT while opening new growth paths. Codifying Healthcare successes into a playbook that can be reused for Automotive, Universities, and Hospitality or events. Partnering with Sales and Product to shape account-based marketing for priority accounts and own the full funnel. Managing agency and partner relationships to scale execution while meeting industry regulations and marketing standards. Aligning cross-functional teams so messaging, data, and enablement form one coherent audience-first strategy. Extending reach through co-marketing initiatives with industry and technology partners relevant to each vertical. Building and running co-marketing programs with industry and technology partners to extend reach and credibility within each vertical. Ensuring all vertical marketing programs comply with relevant regulatory and marketing requirements of the industry, such as healthcare. Driving cross-functional alignment and partnership by building trust-based relationships with Sales and Product leadership and representing vertical marketing's perspective in cross-functional and executive forums. Producing vertical-specific content and proof points that support Sales conversations and strengthen positioning with target buyers. Partnering with Sales on account-based marketing for priority accounts and supporting full-funnel marketing ownership, from vertical paid demand generation and lead qualification through to sales handoff. Bringing together marketing, sales, and product perspectives across mid-market and enterprise segments to create a coherent, audience-first strategy. Managing relationships with marketing and creative agencies to scale program execution, from campaign development through multichannel activation.

What you need to do

You define vertical strategy with a clear understanding of buyers and measurable outcomes. You own integrated content and demand generation that Sales can activate in conversations. You build trust-based partnerships that align marketing, sales, and product leadership. You translate transportation problems into clear narratives for specific industries and roles. You manage programs from planning through measurement across mid-market and enterprise segments. You demonstrate mastery of integrated marketing disciplines, balancing strategic thinking with hands-on execution. You communicate clearly and persuasively, shaping narratives that resonate with both executives and practitioners. You collaborate closely with Sales to identify, nurture, and convert opportunities within priority verticals. You leverage data and insights to refine messaging, optimize campaigns, and prove impact on pipeline and revenue. You serve as the internal advocate for the vertical, ensuring marketing resources and programs reflect evolving customer needs.

Requirements

You define vertical strategy with a clear understanding of buyers and measurable outcomes. You own integrated content and demand generation that Sales can activate in conversations. You build trust-based partnerships that align marketing, sales, and product leadership. You translate transportation problems into clear narratives for specific industries and roles. You manage programs from planning through measurement across mid-market and enterprise segments. You own the full lifecycle of vertical marketing programs, from initial hypothesis through execution, optimization, and revenue impact analysis. You partner closely with Sales and Product to shape account-based strategies for priority accounts and ensure alignment across touchpoints. You demonstrate comfort working within regulated industries, applying knowledge of compliance requirements to marketing decisions. You synthesize complex information into clear, actionable narratives that help diverse stakeholders understand Lyft's value proposition. You operate with a bias for action, balancing strategic rigor with the ability to execute detailed plans in a fast-paced environment. You communicate effectively, tailoring your style to executives, practitioners, and partners both verbally and in writing. You collaborate across functions, building credibility and influence without direct authority. You manage multiple priorities and competing deadlines while maintaining a high standard of quality in your work. You use data to inform decisions, measure outcomes, and iterate based on performance signals.

What you'll do

Lyft is an American company offering ride-hailing, vehicles for rent, motorized scooters, a bicycle-sharing system, and food delivery. Founded in 2012 by Logan Green and John Zimmer, Lyft operates in the United States and select cities in Canada.