Head of Consumer Growth

About the role

You will own the end-to-end consumer growth strategy and execution for Legion Health, translating patient demand into a scalable acquisition and retention machine. You will be responsible for designing and managing the full patient journey from first impression through reactivation, ensuring that every touchpoint reinforces trust, compliance, and clinical quality. This role requires you to operate at the intersection of performance marketing, creative storytelling, and data-driven experimentation to drive predictable, profitable growth. You will define the narrative of Legion's consumer brand and make it the default choice for patients seeking fast, affordable psychiatric care. You will partner deeply with product, clinical, legal, and operations to align growth initiatives with regulatory constraints and medical best practices. This is a hands-on leadership role where you are expected to both set the vision and roll up your sleeves to execute against core funnel metrics. The goal is to build a category-defining consumer health brand that can scale efficiently while maintaining the highest standards of patient care and compliance.

Key facts

What you'll do

• Own the full consumer growth funnel including qualified leads, scheduled visits, completed visits, CAC, payback, contribution margin, LTV, retention, and reactivation.
• Build and scale paid acquisition across Meta, TikTok, Google Ads, YouTube, Reddit, affiliates, podcast/audio, CTV, direct mail, and emerging channels.
• Create a high-velocity performance creative engine with hooks, scripts, UGC, clinician-led explainers, testimonials, landing page angles, offer tests, and audience-specific narratives.
• Build a creator and influencer program that drives measurable acquisition, incorporating whitelisting, Spark Ads, creator briefs, usage rights, clinical review, and performance iteration.
• Own funnel conversion from ad to appointment, optimizing landing pages, quizzes, intake flow, insurance and price messaging, scheduling, trust modules, abandonment recovery, and rigorous A/B testing.
• Build Legion's SEO and content engine focused on anxiety, depression, psychiatry access, medication management, refills, insurance-covered psychiatry, and fast mental health care.
• Own lifecycle marketing across email, SMS, retargeting, abandoned intake, no-show prevention, post-visit engagement, referrals, and winback campaigns.
• Partner with product, data, clinical, legal, compliance, and operations to enable fast growth without compromising patient trust, clinical quality, or healthcare marketing rules.
• Build the growth operating system with weekly channel reviews, creative testing roadmaps, CAC and payback dashboards, cohort reporting, attribution, incrementality tests, forecasting, and budget pacing.
• Hire and manage the first consumer growth team, overseeing performance marketing, lifecycle, SEO/content, creative strategy, analytics, agencies, and creator partnerships.

Requirements

• You have 5 or more years of experience in consumer growth, performance marketing, or a related field with a track record of building scalable acquisition engines.
• You have experience building and optimizing high-volume paid media campaigns on platforms such as Meta, Google, TikTok, YouTube, and Reddit.
• You have a strong understanding of conversion rate optimization, funnel analytics, and experimentation frameworks such as A/B and multivariate testing.
• You have demonstrated ability to operate in fast-paced, ambiguous environments while maintaining strict attention to compliance and regulatory requirements in healthcare marketing.
• You have experience working with cross-functional stakeholders including product, engineering, data, clinical, legal, and finance to align growth initiatives.
• You have a history of building data-driven marketing organizations, including hiring, mentoring, and managing performance teams.
• You are comfortable reading and interpreting dashboards, SQL queries, and experimentation results to drive decisions.
• You understand the nuances of marketing healthcare services, including considerations around privacy, medical claims, and regulatory guardrails.

Nice to have

• Prior experience in digital health, telehealth, or mental health markets.
• Experience with creator and influencer marketing programs in consumer health or wellness.
• Background in SEO and content marketing for high-intent healthcare queries.
• Familiarity with AI-driven marketing tools and emerging channels in performance media.
• Experience with Spark Ads, whitelisting workflows, and clinical review processes for social campaigns.

Practical notes

US Visa Sponsorship: Yes

Employment Type: Full-Time

Location: San Francisco

This role requires collaboration across teams and adherence to healthcare marketing regulations; candidates must be able to work in the United States without sponsorship constraints or have sponsorship eligibility as outlined above.