Consumer Brand Leader

About the role

At Legion Health, the Consumer Brand Leader will define and own the end-to-end consumer brand strategy that makes the company one of the most trusted and culturally resonant health brands in the United States. This role translates the complexity of AI-native psychiatry, medication management, and regulatory authorization into simple, credible, and emotionally resonant stories for patients, families, clinicians, creators, and the press. The hire will build and govern a social-first creative engine, develop integrated campaigns across paid, owned, and earned channels, and establish the trust architecture that ensures every claim is clinically sound and compliance-safe. They will partner closely with clinical, legal, compliance, product, growth, and operations teams to enable fast-moving, accurate, and defensible consumer touchpoints. This is a player-coach position responsible for strategy, creative concepts, content standards, brand governance, and hiring the team that executes the vision. The role demands a rare blend of healthcare trust instincts, brand-performance rigor, product storytelling discipline, and social-first creative taste. Success will be measured through trusted metrics such as brand health, share of voice, referral lift, and measurable lifts in branded search, direct traffic, and landing-page conversion.

Key facts

What you'll do

• Own Legion's consumer brand system across positioning, messaging, voice, visual identity, narrative architecture, campaign strategy, social presence, content standards, and brand governance.
• Translate AI-native psychiatry, medication management, insurance-covered care, clinical quality, and regulatory complexity into simple, credible, emotionally resonant consumer storytelling.
• Build Legion's social-first creative engine across TikTok, Instagram, YouTube, LinkedIn, Reddit, X, newsletters, short-form video, clinician-led explainers, founder content, patient education, and creator-led formats.
• Develop platform-native content systems that make Legion trusted and talked about, not just posted about, including recurring series, hooks, scripts, clinician explainers, myth-busting, patient journey education, behind-the-scenes care operations, founder POVs, and culturally relevant moments.
• Own integrated brand campaigns across paid, owned, earned, and IRL channels, including hero campaigns, launches, PR moments, podcast/audio, YouTube, OOH tests, events, partnerships, community activations, and founder visibility.
• Partner with growth to make brand measurable, tracking branded search, direct traffic, social reach and saves, share of voice, earned media, creator performance, landing-page conversion lift, referral lift, CAC contribution, trust metrics, and brand health.
• Create Legion's trust architecture, including proof points, claims hierarchy, clinical review process, AI-and-doctor messaging, safety language, patient expectation-setting, testimonial rules, and compliance-safe social proof.
• Partner with clinical, legal, compliance, product, growth, data, and operations so every consumer touchpoint is fast-moving, accurate, defensible, and aligned with regulatory realities.
• Define and manage the creative and content workflow from concept through production, review, and optimization, ensuring consistent quality and speed.
• Recruit, coach, and scale a high-performing brand and creative team, setting clear standards, feedback loops, and career pathways.
• Establish clear guardrails and playbooks so that the brand can move quickly without compromising safety, accuracy, or compliance.
• Measure and iterate on brand and campaign performance using data, testing, and qualitative insights to continuously strengthen Legion's positioning and perception.

Requirements

• You have 5+ years of experience in brand, marketing, or creative leadership roles, with a proven track record of building trusted consumer brands in a regulated industry.
• You understand how to navigate complex regulatory environments and translate clinical and legal constraints into clear, compelling consumer narratives.
• You have experience working with AI, digital health, or healthcare technology products and can explain technical and clinical concepts to non-technical audiences.
• You demonstrate strong judgment around safety, ethics, and compliance, ensuring that brand claims are truthful, evidence-based, and defensible.
• You have a history of building and leading high-performing creative and brand teams, providing clear direction while empowering autonomy.
• You are fluent in both strategic brand thinking and execution, comfortable moving between long-form narrative frameworks and short-form social content.
• You have a deep understanding of social platforms, creator ecosystems, and community-building strategies that drive trust and engagement.
• You are comfortable making decisions with incomplete information and iterating quickly while maintaining rigorous standards for accuracy and patient safety.

Nice to have

• Preferred experience with healthcare consumer brands that balance clinical rigor with modern, human-centered storytelling.
• Background working with investor-facing materials, board decks, and fundraising narratives in high-growth startups.
• Experience building content systems and playbooks that enable fast, scalable, and compliant social and creator marketing.
• Familiarity with performance marketing frameworks that connect brand efforts to acquisition, retention, and lifetime value metrics.
• Exposure to telehealth, virtual care platforms, or prescription digital health products that operate under regulatory oversight.

Practical notes

US Visa Sponsorship: Yes

Employment Type: Full-Time

Location: San Francisco

This description reflects the current needs of Legion Health and defines the scope of work for this role.