Founding Business Development Representative

About the role

Laurel is building the AI intelligence layer for how professional services firms understand and capture their most valuable asset: time. As a Founding BDR, you are the first conversation a future customer has with that vision and that is critical to our business. We aim to drive unreasonable delight with every interaction you own and control the narrative from the very first email or call. You will be responsible for shaping the initial perception of our brand and ensuring that every prospect understands the transformative potential of our AI Time platform. This role demands a high-agency individual who views every interaction as an opportunity to educate, inspire, and build trust. You will not just respond to inquiries; you will proactively uncover hidden needs and align them with the capabilities of our proprietary machine learning technology. Your work will directly influence how firms capture and analyze their most valuable resource, ultimately driving profitability and data-driven decisions. If you are passionate about transforming how people work and building a lasting company that explores the essence of time itself, this is your chance to own the front lines of that mission.

Key facts

What you'll do

• Fuel Laurel's growth by helping to build the playbook, tech stack, and processes for the outbound pipeline function from the ground up.
• Collaborate cross-functionally, operate with high agency, and shape how we go to market in a way that reflects our innovative and humble culture.
• Open doors at new accounts and markets through thoughtful, multi-channel outreach, building relationships and showing prospects what's possible with Laurel's AI Time platform.
• Achieve and exceed monthly targets for qualified meetings and pipeline generation, with clear milestones and visibility into what success looks like at every stage of the funnel.
• Become fluent in Salesforce, Outreach, Sales Navigator, Nooks, Claude, and the rest of Laurel's sales stack to maximize efficiency and data accuracy.
• Research target accounts to identify where Laurel creates the most value, then execute sharp outbound: personalized emails, strategic dials, and social selling that is consultative and relationship-based.
• Partner closely with Account Executives to build account strategies and territory plans that turn early conversations into closed deals efficiently.
• Collaborate cross-functionally with Sales and Marketing to deliver a cohesive and impactful customer experience that reinforces our brand promise.
• Go beyond execution and help build the playbook. You will have a real seat at the table in shaping the outbound strategy, contributing to the frameworks, messaging, and processes that scale Laurel's pipeline engine.
• Bring creativity to the craft. Whether it is breaking into a new vertical, finding an unexpected way to amplify the Laurel brand, or creating moments that make a prospect stop and pay attention, we want BDRs who think beyond the sequence and take ownership of their impact.
• Become a product and market expert, deeply fluent in Laurel's platform, the problems we solve, and the sales cycle end-to-end to ensure you can articulate value clearly.
• Leverage data and insights to prioritize high-impact activities and continuously iterate on your approach to maximize pipeline generation.
• Act as a critical feedback loop for the product and marketing teams by sharing insights from the field to drive innovation.
• Own your daily schedule and proactively manage your pipeline to ensure consistent progress toward and beyond your goals.

Requirements

Laurel values diverse experiences from all kinds of backgrounds and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Laurel. We are always looking for people who will bring something new to the table.

• Growth-oriented and ready to build toward future leadership or closing roles, demonstrating a clear desire to advance within the organization.
• Goal-oriented and biased toward action (quota is the floor, not the ceiling!) with a proven track record of exceeding expectations.
• Fired up about outbound and eager to go above and beyond through creative, strategic, highly personalized prospecting that cuts through the noise.
• Comfortable with ambiguity and energized by a fast-moving, high-growth environment where priorities can shift quickly.
• Thrive on variety and bring creativity to your outreach every single day, ensuring no two interactions feel the same.
• Demonstrated ability to navigate challenges with resilience and a positive attitude, even when facing rejection or setbacks.
• Embrace ownership and love partnering with Account Executives to drive pipeline as a cohesive team effort.
• Must be legally authorized to work in the United States without sponsorship, as we are currently unable to sponsor visas for this role.

Practical notes

• Hours: Full-time (40 hours per week).
• Travel: None required.
• Visa: We are currently unable to sponsor visas for this role.
• Deadlines: We encourage early applications as we review candidates on a rolling basis.