Customer Lifecycle Associate
Job description
About the role
This role owns end-to-end user lifecycle execution for a logistics platform connecting millions of drivers and customers. The associate drives growth through data, partnerships, and product-like marketing actions in a fast-moving environment.
Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content.
Key facts
What you'll do
Structure user journeys and activate new users, tracking activation through first orders and vehicle-tier expansion. Analyze 2W, S4W, and L4W fleet behavior to surface high-frequency use cases that inform retention flows.
App strings are audited and localized to prevent truncation across two-column vehicle layouts.
End-to-end sourcing, negotiation, and execution of co-branded barter partnerships deliver perks such as internet and cleaning services for truck users.
Transactional and behavioral data drive RFM cohort analysis to guide retention and reactivation.
Requirements
The posting states a bachelor's degree requirement. Independent copy is written and layouts are configured without waiting for creative support.
Flows and automation for EDMs, push, SMS, and in-app messages are built without waiting for engineering.
App strings are audited and localized to achieve zero truncation in two-column vehicle layouts.
Partnership sourcing, negotiation, and execution for barter deals are owned to drive real usage.
Referral ecosystems, funnel performance, and fraud patterns are monitored continuously.
Incremental order lift and ROI for promotions, discounts, and subsidies are modeled and tracked.
Structural funnel risks, coupon fraud, and low QTO vulnerabilities are identified and addressed.
RFM cohort analyses are designed and run to guide retention decisions.
Landing pages are built and optimized with forms, automation, and tracking.
Complex performance data is translated into clear executive dashboards and actions.
Practical notes
The role is based in Dhaka and requires a degree as stated in the listing. Candidates must have 2-3 years of relevant experience in growth, lifecycle, or CRM marketing within consumer apps, super-apps, ride-hailing, logistics, or e-commerce. The position demands comfort with fast-moving, scrappy execution where speed beats perfection. Typical interview steps
Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.
Good to know
The role focuses on data-driven growth and lifecycle marketing in a logistics environment. Core tools include CRM and marketing automation platforms, CMS capabilities, and behavioral analytics methods. Success depends on hands-on copy, configuration, and analysis without heavy reliance on specialized teams. The work directly supports user retention, acquisition, and commercial performance at scale.
Questions to ask
Useful questions for the interview: what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works. Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable. Questions about the manager's priorities are especially valued.
Career growth
Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.