Staff Partner Marketing Manager

About the role

This role defines and executes scalable channel partner marketing programs with measurable business impact. The position balances strategic planning, systems design, and cross-functional collaboration to drive partner growth and revenue outcomes.

Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content.

Key facts

What you'll do

Sound, audience-specific strategies are established with realistic execution plans.

Success metrics for channel marketing programs are defined. Campaign performance is analyzed, and optimization recommendations are driven based on results.

Requirements

12+ years of experience in channel marketing, partner marketing, or allied functions such as field marketing, account-based marketing, or partner enablement is required. A proven track record of developing, launching, and scaling programs that drove measurable pipeline or revenue impact in B2B SaaS, HR tech, or professional services environments is necessary.

Deep understanding of channel partner models, audience types such as distributors, brokers, and consultants, and what drives partner success is essential. Experience developing channel-specific go-to-market strategies and operating models that address distinct partner needs is required.

Ability to identify operational inefficiencies and design or improve workflows and processes is required. Experience improving marketing operations, communication cadences, and execution processes to support scalable partner programs is necessary.

Capacity to balance big-picture strategy with execution and timelines is required. Complex channel marketing challenges are broken into clear, actionable workstreams, and measurable results are delivered.

Data and metrics are leveraged to inform strategy, validate assumptions, and drive continuous improvement. Analytics tools are used to translate data insights into business recommendations that strengthen partner outcomes.

Effectiveness working across marketing, sales, field, operations, and product functions is demonstrated. Team priorities and decisions are influenced, and alignment among stakeholders with competing priorities is navigated diplomatically.

Creation or direction of creation for diverse marketing assets is provided. Portfolios demonstrate creative, on-brand work tailored to multiple channel audiences with strong attention to consistency and brand integrity.

Marketing metrics, analytics platforms, and data-driven decision-making are used comfortably. KPIs are established, performance is tracked, and optimization is based on measurable results.

Exceptional written and verbal communication is demonstrated. Concepts are presented clearly to partners, executives, and cross-functional teams. Strong business writing for diverse audiences is produced.

Nice to have

Prior experience with Justworks, familiarity with partner relationship management or marketing automation platforms, experience working with channel audiences, and background in marketing operations or lifecycle communications are considered advantageous.

Skills & tools

Strategic planning, process design, campaign orchestration, cross-functional leadership, data analysis, content development, and brand management are utilized. Familiarity with PRM tools, marketing automation, and marketing ops platforms supports execution.

Practical notes

This role operates in a hybrid work model. Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Success requires strategic thinking, systems design, and data-driven optimization. Collaboration spans marketing, sales, product, and operations teams. Brand consistency and partner-centric communication are essential. The role supports scalable growth through repeatable processes and cross-functional leadership.