Senior Events Marketing Strategist

About the role

Justworks is seeking an experienced professional to manage our most significant brand events. You will lead the strategy and execution for Tier 1 and 2 events, including conferences, tradeshows, and internal programs, while integrating AI tools to improve efficiency and scalability. In this capacity, you will own the end-to-end lifecycle of high-impact initiatives, ensuring that each event aligns with overarching business objectives and reinforces the integrity of the Justworks brand. The role requires a strategic mindset capable of translating abstract goals into concrete event experiences that resonate with target audiences and drive meaningful engagement. You will be responsible for managing the most critical events in our portfolio, where your decisions directly influence brand perception and market presence. This position demands a proactive leader who can navigate complex logistics while maintaining a sharp focus on brand impact and return on investment. You will act as the central point of ownership for event success, coordinating cross-functional inputs to deliver seamless and memorable outcomes.

Key facts

What you'll do

• Manage end-to-end strategy and execution for high-priority events, focusing on brand impact and investment concentration.
• Implement AI-powered systems and workflows for event planning, vendor research, and reporting.
• Lead internal event planning in partnership with cross-functional stakeholders.
• Execute event components for community and brand partnership programs.
• Develop detailed event briefs covering audience, messaging, and success metrics.
• Manage budgets, track spending, and oversee shared event infrastructure.
• Analyze event performance data to generate reports and inform future program improvements.
• Orchestrate the deployment of scalable event playbooks that standardize best practices across the organization.
• Evaluate and select vendors and partners to ensure alignment with event goals and cost-efficiency.
• Design and monitor key performance indicators to assess the effectiveness of each event initiative.
• Collaborate with design and content teams to produce cohesive visual and narrative elements for all event touchpoints.
• Forecast attendance and engagement trends to guide resource allocation and scenario planning.
• Lead post-event debriefs to capture qualitative insights and integrate them into future strategies.
• Serve as the primary liaison between internal departments and external partners to streamline communication.

Requirements

• Minimum 7+ years of professional experience in event management.
• Proven ability to manage multiple programs simultaneously with minimal oversight.
• Experience with co-branded activations and partnership marketing.
• Strong organizational skills with a focus on detailed experience design.
• Ability to collaborate effectively across Brand, Community, Field Marketing, and Content teams.
• Experience building scalable processes and documentation for event operations.
• Demonstrated expertise in managing event budgets and financial oversight.
• Comfort working in a fast-paced, dynamic environment where priorities evolve rapidly.
• Willingness to work hybrid schedules in the New York, New York office as required.
• Strong written and verbal communication skills to articulate strategy and negotiate with stakeholders.
• Proficiency in using productivity and collaboration tools to manage complex projects.
• Commitment to maintaining high standards of quality and attention to detail in all deliverables.
• Understanding of privacy and compliance considerations relevant to event management and data handling.
• Readiness to mentor junior team members and contribute to a culture of continuous learning.

Nice to have

• Preferred items are not specified for this role.

Practical notes

• Base salary range for this New York City position is $131,000 to $169,000 per year.
• Actual compensation depends on individual skill set, experience level, and location.
• Justworks is an equal opportunity employer and provides reasonable accommodations for candidates with disabilities via accommodations@justworks.com.
• Engagement for this role is Hybrid, indicating a combination of remote and in-office work.
• The position reports directly to the Senior Manager of Events within the organizational structure.
• No specific travel requirements or visa sponsorship information are provided in the source material.
• No application deadline is communicated in the available listing.
• Candidates are encouraged to highlight relevant experience in AI-driven workflow automation during the application process.
• All hiring decisions will be made in accordance with Justworks' equal opportunity employment policies.