Senior Product Marketing Manager, Real Assets

About the role

This position is focused on product marketing for the real assets sector, which is a significant growth area for Juniper Square. You will be responsible for developing messaging and positioning strategies that empower the sales team to effectively close deals with real estate and real asset managers. Your work will directly influence how prospects perceive and choose Juniper Square's offerings, helping to drive business growth in this specialized market. You will collaborate closely with sales, product, and marketing teams to craft compelling narratives and enablement materials that resonate with real assets buyers. This role requires a strategic thinker with a strong understanding of the real assets ecosystem, capable of translating complex platform features into clear value propositions. You will also AI tools to accelerate research and content creation, ensuring that messaging remains relevant and impactful. The position offers an to shape the go-to-market approach for a key growth segment within a fast-paced, innovative company.

Key facts

What you'll do

• Develop and execute Juniper Square's strategy, positioning, and messaging specifically tailored to the real assets market, emphasizing the unique value propositions for stakeholders such as CFOs, Investor Relations teams, and asset managers.
• Create detailed buyer personas and industry-specific playbooks that outline the roles, priorities, and content needs of real assets prospects throughout the sales cycle, from awareness to decision.
• Collaborate with sales leaders and teams to produce high-quality collateral, including executive summaries, ROI analyses, competitive battlecards, and case studies that support deal negotiations and help close sales.
• Serve as the internal subject matter expert on real assets deal dynamics, providing strategic guidance on messaging and positioning for critical opportunities and customer engagements.
• Conduct in-depth customer research through interviews, surveys, and win/loss analysis to gain a comprehensive understanding of real assets buyer personas, their pain points, and decision-making processes.
• Gather and analyze competitive intelligence related to the real assets segment, sharing insights with Sales, Growth Marketing, and Product teams to inform strategy and product development.
• AI tools, such as large language models and automation platforms, to accelerate research, synthesize customer and competitive data, and streamline the creation of messaging, enablement materials, and campaign content.
• Apply critical judgment to AI-generated content, ensuring that automation enhances quality without sacrificing accuracy or relevance, and that human insight remains central to messaging development.
• Partner with Demand Generation teams to craft targeted campaigns that feature compelling, relevant messaging tailored to the real assets audience, supporting lead generation and pipeline growth.
• Work closely with the Product team to translate complex platform features and technical details into clear, persuasive value propositions that resonate with real assets buyers.
• Support Customer Marketing by gathering success stories, case studies, and testimonials from real assets clients to validate messaging and demonstrate value.
• Continuously monitor market trends, customer feedback, and competitive movements to refine messaging and positioning strategies, ensuring Juniper Square remains a leader in the real assets space.

Requirements

• At least 3 years of experience working within the commercial real estate or real assets ecosystem, such as at investment managers, fund administrators, or companies selling into CRE.
• Demonstrated understanding of how these firms operate, including their organizational structures, buyer profiles, and key concerns.
• Proven proficiency in using large language models, AI agents, and automation tools to enhance productivity and research capabilities, with a strong sense of when human judgment is essential.
• Excellent written and verbal communication skills, with the ability to translate complex market insights into clear, persuasive, and compelling go-to-market content.
• Experience in developing buyer personas, industry playbooks, and sales enablement materials that support revenue growth.
• Ability to work collaboratively across teams, including sales, product, and marketing, to align messaging and strategy.
• Strong analytical skills to interpret customer research, competitive intelligence, and market data, translating insights into actionable strategies.
• Familiarity with the real estate or financial technology sectors is preferred but not mandatory.
• Capable of managing multiple projects simultaneously while maintaining attention to detail and meeting deadlines.

Nice to have

• Experience in B2B product marketing or go-to-market strategy roles, especially those supporting sales teams and influencing deal outcomes.
• Prior work supporting enterprise SaaS or platform-based products in the financial or real estate sectors.
• Knowledge of AI tools, automation platforms, and how they can be integrated into marketing workflows to improve efficiency and effectiveness.
• Familiarity with the regulatory environment related to real assets, such as ITAR or other compliance considerations, is a plus.
• Experience working in a fast-paced, remote environment with cross-functional teams.

Skills & tools

• AI agents
• Large Language Models (LLMs)
• AI automation tools
• Customer research and analysis
• Competitive intelligence gathering
• Content creation and storytelling
• Cross-functional collaboration
• Data interpretation and strategic thinking

Practical notes

• This is a remote position, allowing flexibility in work location within the Americas region.
• Benefits include health, dental, vision, life insurance, mental wellness support, fertility assistance, flexible time off, paid family and medical leave, retirement plans, home office setup allowance, and an annual professional development stipend.
• The role involves working closely with sales, product, and marketing teams to ensure messaging aligns with business objectives and customer needs.
• Candidates should be comfortable leveraging AI tools to enhance research and content development processes, while maintaining a high standard of quality and accuracy.
• The position offers an excellent opportunity to influence the growth trajectory of a leading platform in the real assets space and to develop expertise in a rapidly evolving market segment.

About the company

Over 2,100 GPs across private equity, venture capital, and commercial real estate trust Juniper Square's connected fund software and services to raise capital more efficiently, reduce operational risk, and deliver a LP experience.