Sr. Manager, ABM

About the role

You will own the end-to-end strategy and execution of Account-Based Marketing programs for Jump's highest-value financial firm targets. This position requires you to build and maintain deep, strategic relationships with key stakeholders across Buying Committees to influence complex sales cycles. You will act as a revenue driver, ensuring that every marketing initiative is aligned with pipeline and revenue objectives for priority accounts. The role demands a consultative mindset where you translate complex value propositions into tailored experiences that resonate at the executive level. You will leverage cutting-edge channels and technologies to create measurable conversations and influence perception within target organizations. Collaboration with Sales and RevOps will be critical to ensure tight orchestration of campaigns and accurate attribution of account-based pipeline. Ultimately, you will be responsible for proving the impact of ABM through data-driven insights that accelerate deal velocity and secure new logo wins.

Key facts

What you'll do

• Architect and own multi-channel ABM strategies for a prioritized list of strategic enterprise accounts, integrating 1:1 and 1:few approaches.
• Partner directly with Sales to map the strategic Buying Committee, identifying roles, influence levels, and personalized content requirements for each account.
• Drive quarterly account-sourced and account-influenced pipeline targets, focusing specifically on deal velocity and new logo acquisition within key financial institutions.
• Design and execute bespoke, high-touch experiences including custom content, direct mail initiatives, and tailored messaging to generate a halo effect across target accounts.
• Develop hyper-personalized assets such as custom landing pages, executive briefings, and bespoke pitch decks that address specific client pain points and decision criteria.
• Utilize AI-powered tools and emerging technologies to accelerate asset creation and campaign execution while ensuring strict adherence to brand standards and compliance.
• Act as a strategic extension of the Enterprise Sales team, providing data, insights, and strategic cover to enable reps to penetrate new logos and expand within existing ones.
• Establish a scalable ABM-in-a-Box framework that equips regional Sales teams with playbooks, assets, and guidance for effective field activations.
• Collaborate with RevOps to refine account-based attribution models and optimize lead routing configurations within Salesforce to ensure accurate measurement.
• Track and analyze the full-funnel ROI of ABM initiatives, moving beyond vanity metrics to evaluate Account Engagement Scores, Pipeline Velocity, and Win Rates.
• Implement structured post-campaign follow-up processes in coordination with SDRs to capture high-value signals and prevent opportunities from falling through the cracks.
• Define and monitor a clear set of success metrics during the first 6-12 months, including Tier 1 account strategy activation, pipeline acceleration, and Sales adoption of ABM plays.

Requirements

• Hold a minimum of 3-5 years of cumulative experience in B2B marketing, with at least 3 years dedicated to Account-Based Marketing or Field Marketing within the Enterprise SaaS landscape.
• Demonstrate a creative orientation that balances best practices with the ability to develop novel approaches tailored to specific industries and customer psychographics.
• Exhibit an AI orientation, showing comfort and capability in using artificial intelligence tools to streamline processes and enhance broader marketing effectiveness.
• Maintain a high level of executive presence, with the skill to design experiences and content that resonate deeply with C-suite executives at major financial institutions.
• Thrive in a high-velocity environment, demonstrating agility to pivot strategies rapidly based on real-time feedback from Sales and market signals.
• Consistently meet hard bars related to experience, track record, and the ability to operate independently with minimal supervision on complex initiatives.
• Ensure adherence to strict compliance and brand standards when developing materials for highly regulated financial services audiences.
• Communicate effectively and professionally in all interactions, aligning with the company values of Direct + Kind + No Drama.

Nice to have

• Possess prior experience within the Financial Services or Wealth Management vertical, with a proven track record of successful ABM initiatives.

Practical notes

This role is full-time and remote. There may be travel requirements associated with key customer engagements or strategic meetings. No specific deadlines for application submission are outlined in the source material.