Channel Marketing Manager

About the role

You will spearhead the development and execution of strategic marketing programs that drive demand and revenue growth through EMEA channel partners. This role centers on cultivating robust relationships with both partners and internal stakeholders to amplify the impact of JFrog's software delivery solutions. You will act as a bridge between the company's product vision and the partner ecosystem, ensuring alignment on goals and messaging. A core part of your responsibility will involve translating high-level business objectives into actionable plans that partners can deploy effectively in the market. You will own the end-to-end marketing lifecycle for partner initiatives, from initial concept to performance analysis. The position requires a proactive mindset to identify opportunities, mitigate risks, and adapt strategies based on real-time feedback and market dynamics. Ultimately, your work will directly influence the expansion of JFrog's presence across EMEA through collaborative and data-driven channel efforts.

Key facts

What you'll do

• Design and implement comprehensive channel marketing plans that align with JFrog's overarching business goals and revenue targets in the EMEA region.
• Evaluate market conditions and competitor strategies to select and prioritize the most impactful channel partners for growth initiatives.
• Lead the development and execution of go-to-market campaigns that enhance brand awareness and generate partner-led revenue streams.
• Collaborate with the corporate marketing team to create high-quality marketing assets and localized content tailored for partner use.
• Work closely with sales leadership and internal managers to equip partners with the tools and insights needed to achieve their business objectives.
• Facilitate training programs and workshops that empower partners to effectively communicate the value of JFrog products to their own customers.
• Establish key performance indicators and tracking mechanisms to measure the success of channel marketing activities and optimize tactics accordingly.
• Analyze campaign performance data to extract actionable insights and inform future marketing investments and resource allocation.
• Partner with product and solutions teams to ensure partner-facing materials reflect the latest product features and customer use cases.
• Coordinate cross-functional projects to ensure timely delivery of marketing programs and consistent messaging across all partner touchpoints.
• Support the development of incentive programs and co-marketing opportunities that motivate partner engagement and drive joint sales efforts.
• Monitor industry trends and best practices in channel marketing to continuously refine strategies and maintain a competitive edge.
• Prepare regular reporting for executive stakeholders highlighting channel performance, market feedback, and return on marketing investments.
• Act as a central point of contact for partner inquiries related to marketing support, ensuring timely and accurate responses.

Requirements

• Hold a Bachelor degree in Business, Marketing, or a closely related field.
• Bring 5-7 years of professional experience focused on channel marketing within the technology industry.
• Possess specific expertise in DevOps, software, cloud, or cybersecurity sectors throughout your career.
• Demonstrate a proven track record of planning and executing B2B marketing campaigns with channel partners.
• Show experience in developing enablement resources that support partner marketing activities and sales efforts.
• Communicate effectively with senior leadership, conveying ideas clearly and persuading stakeholders at all organizational levels.
• Exhibit a history of successful collaboration with sales teams and internal departments to achieve shared objectives.
• Apply strong project management, interpersonal, and verbal and written communication skills in a fast-paced environment.
• Use a data-driven approach to guide business decisions and measure the effectiveness of marketing programs.
• Maintain native-level fluency in English, ensuring precise and professional communication in all interactions.

Nice to have

• Bring fluency in French or German to engage with partners and stakeholders across EMEA.

Practical notes

• This position operates on a hybrid schedule, requiring attendance at the London office three days per week.
• The role is based at the HYLO location situated at 103-105 Bunhill Row, EC1Y 8LZ, London, United Kingdom.
• No compensation details are specified for this position in the available source information.
• All selected candidates must meet the outlined eligibility criteria without exception.
• Preference will be given to candidates who can demonstrate direct experience with channel marketing in technology environments.
• The successful applicant will be expected to adhere to JFrog's internal policies and procedures as they relate to partner interactions and marketing activities.
• Travel requirements are not indicated; the role is focused on regional responsibilities within the EMEA channel ecosystem.
• Visa sponsorship information is not provided in the source material and should be confirmed through official HR channels.
• Deadlines for application submission are not specified; interested candidates are advised to apply promptly through standard JFrog recruitment processes.
• This job description reflects the current understanding of role expectations based on the provided source documentation.