Email Marketing Specialist

About the Team

Our organization is built on a foundation of innovation and ambition. The collective at Integra Beauty is dedicated to challenging existing boundaries and taking calculated risks that empower individuals to recognize their own potential. Our primary headquarters are located in Dania Beach, with additional operational hubs in California and Ohio. This distributed network allows us to maintain a dynamic and diverse workplace culture while consistently raising our internal standards. We specialize in developing digital platforms and promoting industry-leading products across online, mobile, social, and retail environments. Through this work, we have established L'ange and OFIR as leading consumer brands, serving as vehicles for unlimited brand incubation. Our team sits at the leading edge of emerging trends, and we are actively seeking like-minded professionals to join us in expanding our vision.

About the Role

We are seeking an Email Retention Marketing Specialist to serve as the central strategist for our customer lifecycle operations. The successful candidate will own the complete execution of high-impact email and SMS initiatives, designing personalized customer journeys that foster enduring loyalty and increase Customer Lifetime Value (LTV). This position requires a data-driven strategist who is equally skilled as a creative builder, testing and optimizing programs across a multi-channel landscape. The channels under this role include email, SMS, direct mail, and loyalty programs. Collaboration with the Site Experience, Creative, and Brand teams is essential to transform analytics into innovative experiences while guaranteeing flawless execution, rigorous quality assurance, and strict compliance with regulations. Individuals who are passionate about granular audience segmentation, cross-channel experimentation, and converting one-time purchasers into dedicated advocates will find a strong alignment with our objectives.

Success Indicators

The core measure of success in this position is the reliable shipment of lifecycle journeys that are accurate, timely, and subject to continuous enhancement. Testing methodologies must be consistent, meticulously documented, and proven to generate measurable performance improvements. Reporting structures must deliver dependable insights that translate into clear, actionable steps, resulting in superior customer experiences. Cross-channel initiatives must feel unified and intentional, creating a seamless narrative for the customer whether they interact via email, SMS, loyalty programs, subscriptions, or direct mail. also, campaign-based sends and vendor-led initiatives must be executed with precision, supported by clear documentation, clean quality assurance protocols, and dependable follow-through.

Key Facts

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Location: Dania Beach

• Engagement Channels: Email, SMS, Direct Mail, Loyalty
• Compensation Range: USD 70,000 to USD 90,000 annually

Responsibilities

You will design intake workflows capable of capturing individual preferences and setting clear expectations prior to the first communication. You will then construct the build phase, where templates, automations, and data rules are unified into a single, functional system. A critical component of the role involves reviewing every campaign draft to ensure clarity, factual accuracy, and strict adherence to policy guidelines. You will be responsible for shipping sequences on schedule while simultaneously monitoring real-time performance metrics and potential errors. Partnership with analytics and creative teams is vital to ensure that customer journeys remain aligned with overarching brand standards. You will coordinate closely with loyalty specialists to verify that membership benefits are communicated with precision. As part of this multi-channel strategy, you will adapt direct mail touches to complement digital efforts and preserve a consistent rhythm. Documentation of each procedural step is a requirement to ensure that future edits can be completed rapidly and without frustration.

Requirements

• You must possess a minimum of three years of direct experience managing email campaigns and intricate customer data.
• Current familiarity with e-commerce platforms and email service provider tools is mandatory.
• You must demonstrate a thorough understanding of how to respect anti-spam regulations and privacy compliance policies.
• You should be adept at interpreting analytical reports, defining distinct audience segments, and proposing valid tests based on the resulting data.

Preferred Qualifications

• Previous experience working with the L'ange and OFIR brands is highly valued.

Tools and Collaboration

• Primary Tools: Integra Beauty ecosystem, Site Experience, Creative, Brand teams.
• Cross-Functional Partners: Direct Mail, Loyalty.

Practical Notes

Please confirm specific details regarding the application process on the official portal.