Director, International Communications

About the role

Instructure is seeking an experienced and strategic communications leader to oversee and drive our global communications efforts outside North America. This role owns the development and execution of integrated public relations and thought leadership strategies specifically designed for international markets spanning EMEA, Latin America, and Asia Pacific. The hire will be responsible for architecting how Instructure communicates with diverse audiences across these regions, ensuring every initiative aligns with the overarching business objectives and reinforces the company's market position. This position demands a proactive mindset focused on elevating brand awareness, cultivating robust media relationships, and actively supporting the company's ambitious growth initiatives on a global scale. As a pivotal member of the global communications team, the Director will collaborate seamlessly with regional marketing teams, executive leadership, and external agencies to amplify Instructure's presence, reputation, and credibility internationally. The role requires a strategic thinker who can translate complex organizational goals into clear, compelling narratives for varied international stakeholders. Success in this position will be measured by the ability to build awareness, drive engagement, and strengthen Instructure's standing as a leader in the global market. The Director will serve as the central communications strategist, ensuring consistency and impact across all international touchpoints.

Key facts

What you'll do

Orchestrate and lead the development, execution, and measurement of comprehensive public relations and integrated marketing strategies for international markets outside North America.

Champion the creation and dissemination of compelling thought leadership content that positions Instructure as an industry authority across EMEA, Latin America, and Asia Pacific regions.

Architect and manage media relations programs, cultivating strategic partnerships with key international media outlets to secure high-impact coverage and visibility.

Develop and refine core messaging frameworks, ensuring they resonate effectively with diverse cultural audiences and align with regional business priorities.

Spearhead the management of social media strategies and content calendars, driving engagement and amplifying key narratives across international platforms.

Lead proactive media outreach, pitch development, and story pitching initiatives to secure prominent placements in target markets and key verticals.

Partner closely with regional marketing teams and executive stakeholders to synchronize communications initiatives with product launches and strategic campaigns.

Champion the monitoring and analysis of media landscapes, tracking coverage, sentiment, and competitor activities to inform future strategies.

Implement robust systems for documenting initiatives, establishing performance tracking mechanisms, and producing detailed analytical reports on media performance.

Assume ownership of crisis communications planning and response execution in international markets, ensuring calm, timely, and effective issue management.

Champion collaboration across a matrixed organization, aligning closely with regional teams, global leadership, and external agencies to maximize impact.

Identify and cultivate relationships with key analysts and influencers, leveraging these connections to amplify Instructure's message and credibility.

Champion the continuous optimization of communication strategies based on data-driven insights, performance metrics, and evolving market dynamics.

Ensure all communications adhere to brand standards and regulatory requirements across diverse international jurisdictions and cultural contexts.

Foster a culture of innovation within the communications function, exploring new channels, formats, and storytelling techniques to engage audiences.

Requirements

Possess over 10 years of cumulative experience in corporate communications, strategic communications, public relations, or analyst relations, including senior leadership responsibilities.

Demonstrate full fluency and a strong command of the English language, applying this proficiency consistently across all communications, meetings, and content development tasks.

Bring a proven track record of developing and executing integrated PR and marketing strategies across multiple international regions, with a specific focus on EMEA, Latin America, and Asia Pacific.

Show deep expertise in core communications disciplines including public relations, social media management, message development, and media relations.

Exhibit strong collaboration skills, enabling effective partnership within a matrixed organizational structure and with a diverse range of external partners and agencies.

Maintain excellent written and verbal communication skills, capable of conveying intricate concepts clearly, persuasively, and professionally to varied international audiences.

Demonstrate a history of setting strategic direction, juggling multiple complex projects, and delivering tangible results within fast-paced, dynamic environments.

Showcase experience in navigating crisis situations and issues in international markets, applying a calm, analytical, and strategic approach to resolution.

Possess strong organizational abilities, with a keen eye for detail and the capacity to prioritize tasks effectively in a demanding workload.

Have hands-on experience working with international media landscapes, including established outlets, key analysts, and influential figures across relevant regions.

Commit to meticulous documentation practices, developing robust systems for tracking work activities and producing comprehensive reports on campaign outcomes and media performance.

Embrace a highly motivated, adaptable mindset, demonstrating the capability to work autonomously while managing numerous priorities and shifting demands.

Display strong organizational skills and an acute attention to detail to ensure accuracy and efficiency in all communications outputs and processes.

Value continuous learning and professional growth, actively seeking opportunities to enhance skills and knowledge relevant to the international communications field.

Nice to have

Showcase fluency in Spanish, in addition to English, to facilitate more effective communication and relationship-building within Latin American markets.

Skills & tools

Public relations

Social media management

Message development and storytelling

Media relations and outreach

Analyst relations

Crisis management and issue response

OKR tracking and reporting

Practical notes

All full-time employees participate in an ownership program, fostering a sense of shared success.

The position is based in Mexico, with a flexible work culture that supports remote work arrangements.

Benefits include generous paid time off, including local holidays and an annual "Dim the Lights" period in late December to encourage rest and reflection.

Instructure offers comprehensive wellness programs, mental health support, and resources to promote employee well-being.

Learning and development opportunities are available, including tuition reimbursement for relevant courses and certifications.

Employees have access to the Motivosity employee recognition program, fostering a positive and appreciative workplace environment.

All employees are required to pass a background check and may be asked to verify their identity as part of onboarding and ongoing compliance.