Sales Development Representative II, Local Independent Grocery

About the role

Overview

We are transforming the grocery industry. At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we are building the team to help push our shopping cart forward. If you are ready to do the best work of your life, come join our table. Instacart is a Flex First team. There is no one-size-fits-all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work-whether it is from home, an office, or your favorite coffee shop-while staying connected and building community through regular in-person events.

Position overview

This role owns the full journey for local grocers, guiding them from first hello to steady partnership inside Instacart's marketplace. You will own pipeline creation, account strategy, and closing small business opportunities while shaping how independent retailers grow online. You act as the trusted entry point, using sharp communication to match retailer needs with Instacart capabilities. The Sales Development Representative will manage leads through the pipeline by setting meetings, following up with prospects, and driving progress toward partnership goals. You will play a critical role in connecting independent retailers to Instacart's platform and helping them expand their reach to meet customer demand.

Location and engagement

Location: Canada - Remote (ON

Remote (ON, AB, BC, or NS only).

Engagement: Remote with in-person community events.

Compensation

Compensation: $30.00 hourly.

What you will do

• Prospect and engage independent retailers to join the Instacart Marketplace.
• Manage the end-to-end sales cycle for small opportunities and close business within your pipeline.
• Use cold calls and emails to identify new opportunities, drive value, and establish meaningful relationships with local retailers.
• Map solution stories that translate Instacart value for local store owners and their customers.
• Organize pipeline records and update forecasts so leads move predictably toward partnership.
• Coordinate with internal teams to design sales collateral, case studies, and custom narratives that support outreach.
• Adapt your approach when market conditions shift, keeping conversations relevant and productive.
• Guard deal momentum through timely follow-up and clear expectation setting with prospects.
• Build trusted relationships that help retailers expand their reach through Instacart's ecosystem.

About the team

The Sales Development Representative team focuses on engaging independent retailers and setting meetings to help them explore opportunities available on the Instacart Marketplace. By building strong relationships and identifying retailers ready to grow their online presence, SDRs play a vital role in connecting businesses to Instacart's platform. Whether working with grocery, alcohol, or other retail businesses, the team is dedicated to helping retailers expand their reach and meet the needs of their customers through Instacart's ecosystem.

About you

Minimum qualifications

• You must have completed at least one sales or business development role before applying.
• You must communicate clearly in writing and speech, forming rapport that lasts beyond first contact.
• You must track and exceed set targets, showing consistent results with key performance indicators.
• You must manage complex tasks and competing priorities while staying organized and project focused.
• You have excellent communication skills, a strong work ethic, and a proven track record of success in sales or business development.
• You are self-motivated, with a passion for building impactful partnerships and supporting the success of independent retailers.
• You bring strong problem-solving, solution mapping, and negotiation skills.
• You demonstrate excellent time management and organizational skills with the ability to prioritize a strong go-to-market strategy.
• You work independently while collaborating with the team to achieve individual and team objectives.
• You show flexibility and adaptability to change.
• You have a strong desire to learn and grow in the sales field.
• You possess strong verbal and written communication skills to effectively engage retailers and convey Instacart's value proposition.
• You develop sales collateral, case studies, and custom stories to translate the benefits of Instacart's platform to independent retailers.

Nice to have

None listed.

Skills and tools

Instacart, Marketplace, SDR, CRM.

What you'll do

• Meet the bar