Head of Integrated Marketing

About the role

In this pivotal role, you will spearhead the strategic planning and execution of marketing initiatives aimed at enhancing the ID.me brand and driving user engagement across various sectors, including consumers, enterprise partners, and government agencies. This position is designed for a visionary leader who can craft unified narratives across multiple channels - paid, owned, and earned - while collaborating closely with teams in Product, Communications, Design, and Sales.

Key facts

What you'll do

• Lead the comprehensive management of integrated marketing campaigns, from the initial concept to final performance analysis, collaborating with brand, demand generation, content, and partnership teams.
• Direct in-person and cultural initiatives aimed at increasing transaction rates among key demographics such as veterans, students, teachers, first responders, and other priority groups.
• Explore and identify opportunities for product integration across sports, fashion, entertainment, and cultural events to enhance brand visibility and revenue streams.
• Partner with the Chief Marketing Officer and other executive leaders to create thought leadership initiatives focused on trusted access, fraud prevention, and digital identity solutions.
• Formulate the strategy for brand and influencer partnerships, encompassing sourcing, negotiation, and ongoing account management.
• Select and oversee third-party agencies to ensure effective campaign execution and activation.
• Develop and implement measurement frameworks for integrated marketing efforts to provide performance insights to the CEO, CMO, and senior management team.
• Foster a culture of innovation and creativity within the marketing team, encouraging new ideas and approaches to reach target audiences effectively.
• Monitor industry trends and competitive landscape to inform marketing strategies and maintain a leading edge in the market.
• Ensure alignment of marketing initiatives with overall business objectives and brand messaging.
• Cultivate strong relationships with internal and external stakeholders to facilitate collaboration and drive results.
• Prepare and present regular reports on campaign performance and marketing effectiveness to senior leadership.

Requirements

• A minimum of 10 years of experience in brand management, consumer marketing, and partnership leadership, with a proven track record of managing agency relationships and gaining executive support.
• Demonstrated success in leading brands within B2B2C or multi-audience contexts, showcasing the ability to communicate effectively with both enterprise clients and individual consumers.
• Experience in managing brand partnerships in regulated or trust-sensitive industries such as fintech, healthcare, cybersecurity, or government sectors.
• Strong creative direction skills, including the ability to provide clear briefs to agencies, offer constructive feedback, and uphold high-quality standards for deliverables.
• Capability to thrive in ambiguous situations and establish foundational systems from scratch.
• A deep commitment to promoting digital equity and ensuring secure, accessible identity verification for all individuals.
• Excellent analytical skills, with the ability to interpret data and translate insights into actionable marketing strategies.

Nice to have

• Experience in digital marketing, particularly in social media and content marketing strategies.
• Familiarity with marketing automation tools and CRM systems.
• Background in public relations or corporate communications.
• Knowledge of current trends in digital identity and privacy regulations.
• Experience working in a fast-paced startup environment.

Skills & tools

• Proficiency in marketing analytics tools and platforms for measuring campaign effectiveness.
• Strong understanding of digital marketing channels, including SEO, SEM, and social media.
• Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
• Creative problem-solving abilities and a strategic mindset.
• Familiarity with project management software and collaboration tools.

Practical notes

• The compensation package includes a base salary, performance-based bonuses, equity options, and a comprehensive benefits package.
• Benefits encompass medical, dental, and vision insurance, a 401(k) plan with company matching, parental leave, unlimited paid time off (subject to policy), short and long-term disability coverage, and various wellness programs.
• ID.me is an E-Verify participant.
• Candidates are required to adhere to company guidelines regarding the use of AI tools throughout the application and interview process.