Senior Engineering Manager, Product Growth

About the role

Homebase is on an exciting trajectory, with a remarkable annual recurring revenue growth exceeding 50% year-over-year. The Growth team plays a pivotal role in this success, focusing on the development of AI-driven solutions aimed at enhancing customer acquisition, activation, and retention. In this position, you will lead the engineering initiatives that are vital to our product growth strategies.

Key facts

What you'll do

• Manage all facets of Growth engineering, including the design of acquisition funnels, onboarding processes, product-led growth loops, and retention systems that directly influence Homebase's revenue streams.
• Work in close partnership with the Director of Product Growth and Growth Design leadership to provide engineering agility, technical guidance, and architectural insights that drive growth initiatives.
• Create and nurture a culture of frequent A/B testing, ensuring rigorous measurement of outcomes and the swift integration of successful strategies into production environments.
• Lead engineering projects focused on AI-driven features that improve personalization, onboarding intelligence, and automation, ultimately boosting conversion rates.
• Attract, mentor, and retain talented engineers, cultivating a high-performing team atmosphere while promoting technical excellence and expertise in AI technologies.
• Establish technical standards and make architectural decisions that facilitate rapid development while minimizing future technical debt.
• Maintain a dynamic operational pace by eliminating barriers, making decisive choices, and keeping the team aligned with key objectives.
• Collaborate with cross-functional teams to ensure alignment between engineering efforts and overall business goals, facilitating effective communication across departments.

Requirements

• A minimum of 8 years of experience in software engineering, with at least 4 years in a managerial role overseeing engineering teams.
• Demonstrated success in leading engineering teams focused on growth, platforms, or products within a fast-paced SaaS or consumer technology environment.
• In-depth knowledge of growth engineering principles, including funnel analysis, A/B testing frameworks, activation and retention strategies, and product-led growth methodologies.
• Strong analytical abilities to interpret funnel data, understand user cohorts, and instrument features for effective data collection.
• Experience in developing or integrating AI/ML functionalities into products, such as recommendation systems, personalization features, or automation tools.
• Proficient in leveraging AI tools to enhance personal productivity and guiding teams in doing the same, with a clear perspective on the benefits of AI-driven features for users.
• Excellent communication skills, capable of engaging in discussions related to product strategy as well as technical design reviews across various departments.

Nice to have

• Familiarity with product-led growth strategies in B2B SaaS, including self-service funnels, freemium conversions, and product-led sales transitions.
• Experience with products tailored for small businesses or hourly workforces.
• Knowledge of mobile-first growth strategies, including iOS/Android onboarding, push notifications, and in-app engagement techniques.

Skills & tools

• AI/ML
• A/B testing frameworks
• Funnel analytics
• Cohort analysis
• Personalization techniques
• Automation tools

Practical notes

• Homebase offers a comprehensive benefits package that includes stock options, a TFSA/RRSP plan with a 4% company match, and extensive medical, dental, and vision coverage.
• Employees enjoy flexible paid time off along with designated company holidays.
• Paid access to AI tools is provided to support development and experimentation initiatives.
• After six months of service, employees are eligible for maternity/parental leave EI top-up support.
• The company promotes a "Work From Anywhere Month" and has designated annual meeting-free weeks.
• Life insurance and short/long-term disability coverage are part of the benefits offered.
• Workspace perks include complimentary meals, team offsite events, and Customer Days to foster team bonding and engagement.
• The hybrid work model requires team members to be in the office on Tuesdays and Wednesdays to facilitate collaboration.
• Homebase is committed to inclusivity and welcomes applications from individuals with criminal histories, in line with the San Francisco Fair Chance Ordinance.
• Accommodations for the hiring process are available upon request to ensure equitable access for all candidates.