Community Outreach & Events Lead

About the role

You are the driving force behind the visibility and adoption of the BrightLife Kids program across Southern California, serving as the essential bridge between Brightline's virtual care ecosystem and the communities we serve. In this high-impact role, you will own the strategy and execution of outreach initiatives that connect families with free, virtual behavioral health resources for children ages 0-12. You will act as the primary champion for the BrightLife Kids program, ensuring that it becomes a trusted and recognized pillar within local health and education systems. This position requires a proactive leader who designs the playbook for community engagement, rather than simply following one, while maintaining a constant, visible presence in the field. You will translate complex behavioral health initiatives into clear, actionable solutions for parents, educators, and community partners. Ultimately, your work will directly determine the reach and real-world impact of a critical state-funded mental health resource.

Key facts

What you'll do

Develop and deploy comprehensive outreach and marketing strategies that specifically address the cultural, linguistic, and demographic nuances of target counties in Southern California.

Architect a partnership strategy that establishes BrightLife Kids as an indispensable resource, fostering a robust ecosystem of mutual referrals and community support.

Build and cultivate high-level, long-term relationships with county health officials, school district leadership, and executive directors of major community-based organizations to ensure program alignment and sustainability.

Operate with a high degree of autonomy to manage a regional portfolio, analyzing data and presenting comprehensive strategic updates and recommendations at critical program milestones.

Design and adapt outreach and marketing strategies that effectively traverse complex and diverse ecosystems, ensuring program messaging resonates across a wide variety of stakeholder types and community settings.

Proactively identify gaps in service and emerging market opportunities, collaborating closely with internal teams to design new assets, campaigns, and engagement tactics that close those gaps.

Utilize advanced research methods and digital platforms such as Google and LinkedIn to map and identify key contacts and stakeholders within target counties.

Persuade a wide spectrum of audiences, from grassroots community groups to executive-level public health boards and School and County Education Offices, to adopt shared goals for child mental well-being.

Lead and actively participate in high-visibility in-person events, online webinars, and school fairs, serving as a respected and authoritative advocate for the BrightLife Kids mission.

Distribute branded promotional materials and facilitate engaging discussions to educate parents and caregivers about the critical importance of child mental health and the free services available through BrightLife Kids.

Distribute tangible branded swag and conduct both webinars and in-person informational sessions to measurably increase awareness, enrollment, and ongoing engagement with the program.

Track and analyze key performance metrics related to outreach activities, engagement levels, and conversion rates to measure the effectiveness of community strategies.

Regularly compile and deliver detailed progress reports, insights, and data-driven recommendations to the manager, marketing team, and senior management to inform strategic optimization.

Utilize Salesforce as the primary Customer Relationship Management (CRM) tool to meticulously manage the partnership pipeline, track all outreach efforts, and analyze performance data.

Continuously gather qualitative and quantitative insights from community engagement efforts and rapidly incorporate this feedback to refine and enhance outreach and marketing strategies.

Identify opportunities for the creation of new educational assets, content, and tools designed to address evolving community needs, with a specific focus on nurturing long-term relationships and trust.

Requirements

Possess a minimum of 5 years of relevant professional experience in community engagement, public health, health promotion, or a closely related field that demonstrates a deep understanding of community dynamics.

Demonstrate proven experience using Salesforce or similar Customer Relationship Management (CRM) tools to effectively manage a partnership development pipeline and rigorously track outreach performance metrics.

Show a clear history of the ability to operate independently as a self-directed professional, successfully managing complex projects and leading multifaceted initiatives with minimal direct supervision.

Exhibit strong written and verbal communication skills capable of engaging diverse stakeholders, including parents, community leaders, public health officials, and executive decision-makers.

Bring a demonstrated history of developing and implementing successful outreach strategies within community-based or public health settings.

Highlight a proven track record of building and maintaining strong, trust-based relationships with external partners, such as non-profit organizations, educational institutions, and government agencies.

Demonstrate cultural competence and sensitivity, with the ability to work effectively and respectfully within communities representing a wide range of ethnicities, cultures, and socio-economic backgrounds.

Commit to adhering to all program guidelines, compliance requirements, and ethical standards established by Brightline and its partners, including the specific framework of the Children and Youth Behavioral Initiative (CYBHI).