Senior Product Designer, Provider Acquisition

About the role

You will own the end-to-end design of the provider acquisition funnel for Headway, translating the complex process of insurance credentialing into a clear and compelling experience for therapists. This role focuses on the critical intersection of provider-facing surfaces and internal tooling, where your design decisions directly impact platform growth. You will partner closely with the Creative team to redefine the provider brand and execute a high-converting landing page that communicates value instantly. A core part of this position involves designing an intelligent lead form and entry flow that minimizes friction while maximizing trust and completion rates. You will also own the design of the internal agentic PGA (sales) tooling, equipping sales teams with real-time signals and workflows to guide providers effectively. The role demands a data-informed mindset where you diagnose drop-off points and translate insights into experiments that lift SQL to Intake-Complete conversion. You will be a key driver in making Headway the default, easiest choice for therapists seeking to run a sustainable practice. Ultimately, your work will shape the first impression of Headway for thousands of providers, directly influencing access to care for over a million patients.

Key facts

What you'll do

• Partner with Creative to design a premium provider rebrand and landing page experience that evolves the provider-facing brand perception.
• Own the lead form and acquisition entry point, crafting a low-friction, high-trust flow that converts visitor interest into signed-up providers.
• Design the internal agentic PGA (sales) tooling, translating the best sales playbooks into real-time, intelligent product experiences.
• Diagnose SQL → Intake-Complete drop-off by analyzing funnel behavior and forming data-driven hypotheses for improvement.
• Run structured experiments across the acquisition funnel to lift conversion rates and move key business metrics.
• Collaborate with the research team to conduct interviews with providers and PGAs, ensuring design decisions are grounded in real user needs.
• Contribute proven patterns and components to the Helix design system, raising the craft bar for future product builds.
• Work directly with engineering to ensure designs are implemented with high fidelity and maintain consistency across surfaces.
• Leverage AI prototyping tools such as Claude, Cursor, and MagicPatterns to rapidly prototype ideas and stay involved through launch and iteration.
• Iterate directly in code alongside the AI-first design team to validate concepts and accelerate the path to production.
• Define and track success metrics for the provider funnel, aligning your work with the broader goals of Headway's mission.
• Synthesize qualitative feedback from providers and PGAs into actionable design insights that de-risk major funnel initiatives.
• Balance strategic thinking with tactical execution, ensuring both the big picture and micro-interactions are meticulously designed.
• Act as the primary design advocate for the provider acquisition pod, influencing priorities and trade-offs across the organization.

Requirements

• Have 5+ years of product design experience, with a demonstrated history of working on conversion, growth, or acquisition-focused initiatives.
• Bring exceptional visual and interaction design craft, producing polished, high-quality work for public-facing provider surfaces.
• Care deeply about details, ensuring that every pixel and interaction contributes to clarity, trust, and conversion.
• Think in funnels, diagnosing drop-off and forming hypotheses to drive measurable improvements in conversion rates.
• Have designed agentic or AI-powered workflows, such as real-time decision support or intelligent automation, beyond simple chatbot experiences.
• Partner fluently across functions, especially collaborating with Creative, Product Management, and Engineering teams.
• Be comfortable using AI prototyping tools like Claude Code, Cursor, and MagicPatterns as core instruments in your design process.
• Want your work to make a meaningful difference in people's lives by helping more providers join Headway and expand access to affordable mental healthcare.