Growth Engineer (Website)

About the role

At Halter, we are on a transformative journey to empower farmers and graziers to enhance their productivity and sustainability. As a Growth Engineer focused on our website, you will play a pivotal role in optimizing the online experience that converts visitors into leads. This position involves not only managing our current website built on Webflow but also leading the transition to a custom, headless CMS-backed solution. You will be responsible for ensuring that every aspect of our site - from page load speed to SEO - is finely tuned to maximize conversion rates. Your work will directly impact our marketing efforts, making it a critical function within our team.

Key facts

What you'll do

• Take ownership of Halter's website, ensuring it effectively converts traffic into leads.
• Rapidly develop and deploy landing pages and components using Webflow, with plans to transition to a custom-built solution.
• Lead the migration project from Webflow to a headless CMS, ensuring a seamless transition that maintains SEO integrity and performance.
• Collaborate with marketing team members to enhance page experience, lead forms, and overall site speed.
• Implement and manage technical and on-page SEO strategies to ensure the site remains fast, crawlable, and ranks well in search engines.
• Design and execute A/B tests on key landing pages, analyzing results to inform future optimizations.
• Work closely with the Performance Marketing Lead to monitor conversion rates and lead quality metrics.
• Utilize AI tools to streamline page builds, generate components, and analyze test outcomes, enhancing efficiency in your workflow.
• Partner with other team members to create personalized landing experiences for targeted accounts as part of our Account-Based Marketing (ABM) strategy.
• Continuously track and analyze user behavior through the conversion funnel, collaborating with the team to address any issues that arise.

Requirements

• Proven experience in front-end engineering, growth engineering, web development, or a hybrid role that combines design and development.
• Proficiency in modern front-end technologies such as React, Next.js, TypeScript, HTML, and CSS, with a strong understanding of component-driven development.
• Experience with headless CMS platforms and the ability to manage a website as a codebase rather than just a page builder.
• Demonstrated ability to execute a website migration, ensuring that SEO and performance metrics are not negatively impacted during the process.
• A data-driven mindset, capable of forming hypotheses, conducting clean tests, and interpreting results to drive informed decisions.
• Strong commitment to tracking the entire user journey and collaborating with team members to resolve issues throughout the conversion funnel.

Nice to have

• Previous experience in a high-growth SaaS, hardware, or ag-tech company focusing on website conversion or growth engineering.
• Advanced skills in Webflow, including building entire pages, custom components, and interactions that extend beyond basic content management.
• Experience leading or executing a migration to a headless CMS such as Contentful, Sanity, or Storyblok using modern frameworks.
• Familiarity with structured experimentation programs and a consistent testing cadence.
• Knowledge of technical SEO, Core Web Vitals, and strategies for optimizing page performance.

Skills & tools

• Front-end development: React, Next.js, TypeScript, HTML, CSS
• Webflow for rapid page development
• Headless CMS platforms
• A/B testing and analytics tools
• AI tools for automation and efficiency

Practical notes

• This position is based in Auckland and requires in-office engagement.
• The role is full-time, and candidates should be prepared to work collaboratively within a dynamic team environment.
• Halter values a culture of high performance, innovation, and meaningful work, and we are looking for individuals who share this vision.

Join our team

At Halter, we are dedicated to fostering a diverse and inclusive workplace where everyone can thrive. We encourage candidates from all backgrounds to apply, even if they do not meet every single requirement listed. If you are excited about the opportunity to make a significant impact in a growing company, we would love to hear from you. Please submit your cover letter detailing your interest in this role and your CV, and we will reach out to you.

For more information about working at Halter, feel free to visit our careers page. We look forward to your application!