Sales Director

About the role

Sales Director, Boston Region

GumGum operates as The Mindset Company™, transforming the advertising landscape through precise audience alignment. The organization connects brands with individuals in specific mindsets during critical moments. This alignment is powered by the Mindset Graph™, an AI-driven data engine. The engine analyzes billions of real-time contextual, creative, environmental, and historical signals. Every advertisement is matched with the most responsive audience possible. This model delivers meaningful outcomes for both advertisers and publishers. Consumers encounter advertising that is more relevant to their current context. The company was founded in 2008 and maintains its headquarters in Santa Monica, California. Operations span over 19 markets in North America, Europe, Japan, and Australia. Core principles govern daily operations. These principles include customer-obsession, a bias for action, continuous innovation, and fostering belonging. Career opportunities are available on the official careers page.

The Sales Director role focuses on revenue generation within the Boston territory. The position requires ownership of the sales cycle, targeting brands and agencies. Success in this role directly influences how GumGum's Mindset Graph is perceived across the region. The director will prospect, qualify, and close deals to drive new revenue streams.

Position Overview and Location

The role is based in Boston, Massachusetts. The position is full-time with provisions for remote work. Occasional in-person meetings are required for collaboration and client engagement. Candidates must reside within a commutable distance to downtown Boston. The engagement model supports flexible work arrangements.

Compensation Package

The compensation structure includes a base salary of 120,000 USD. An uncapped commission component rewards performance. Total earnings potential is directly tied to individual and team performance.

Key Responsibilities and Achievements

The Sales Director is responsible for owning and growing a dedicated book of business. Revenue generation from the Greater Boston region is a primary focus. The director will hunt for new business opportunities among brands and agencies. A high volume of sales activity is expected. This includes cold calling, tailored presentations, and creative proposal development.

Converting marketing-generated leads is a critical function. The director will identify, qualify, and close inbound opportunities. Nurturing existing clients and upselling services will expand account value. Market insights will guide these expansion efforts. Building strategic relationships is essential for long-term success. The director will cultivate deep connections with key brand and agency contacts. Understanding client goals allows for tailored advertising solutions.

Internal collaboration ensures campaign success. The director will partner with Account Managers and cross-functional teams. This partnership guarantees seamless execution aligned with client expectations. Real-world client feedback will influence product strategy. The director will translate insights into actionable recommendations for internal teams.

Required Qualifications and Experience

Candidates must possess more than five years of media sales experience. This experience must be within digital environments. A fluent understanding of online media platforms is mandatory. Knowledge of advertising community norms is essential. The ability to operate with minimal supervision is required. Results must be achieved in a competitive market. Clear communication with internal teams ensures accuracy and timeliness.

Location and Logistics

Candidates must live within a commutable distance to downtown Boston. This requirement is for occasional in-person meetings. Travel is infrequent but necessary for client engagement.

Preferred Qualifications

Experience in selling brand safety or attention measurement categories is advantageous. Familiarity with these areas provides an edge in relevant conversations.

Tools and Skills

Proficiency with the Mindset Graph is required. CRM expertise is necessary. Presentation tools and collaboration software are essential daily instruments. Mastery of these tools enhances productivity and client interactions.

Next Steps

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What you'll do

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