Grupo QuintoAndar | Growth Marketing Specialist

About the role

The role is based in São Paulo, São Paulo, Brazil and operates as a remote-first position with the option to work from home or from one of the partner coworking spaces up to two days per week in the São Paulo office. You will plan, execute, and optimize campaigns in Google Ads (Search and Performance Max) and Meta Ads across the full marketing funnel, ensuring alignment with business objectives. On this team, you will lead the activation of TikTok Ads from initial campaign setup through format experimentation and audience validation to drive performance. You will execute lead ads, lead generation initiatives, and click-to-whatsapp campaigns designed to capture high-intent user actions. You will identify opportunities and lead structured A/B tests on creative variations, audience segments, and campaign architecture. You will partner closely with data, product, and inside sales teams to ensure marketing efforts are coordinated and insight-driven. You will read funnel and cross-platform metrics on a regular basis, linking platform-level data to concrete business outcomes such as leads and conversions. This position requires a high level of ownership over performance marketing initiatives with an emphasis on measurable impact and continuous improvement.

Key facts

What you'll do

• Plan, execute, and optimize campaigns in Google Ads (Search and Performance Max) and Meta Ads across the full funnel, focusing on efficiency and scalability.
• Lead activation of TikTok Ads from campaign setup to format testing and audience validation, ensuring alignment with broader acquisition goals.
• Execute lead ads, lead generation campaigns, and click-to-whatsapp flows designed to support sales handoff and conversion.
• Identify opportunities and lead A/B tests on creative assets, audience targeting, and campaign structure to improve key performance indicators.
• Partner with data, product, and inside sales teams to coordinate messaging, offers, and funnel touchpoints for a cohesive go-to-market approach.
• Read funnel and cross-platform metrics on an ongoing basis, connecting platform data to business outcomes such as lead quality and customer acquisition cost.
• Plan, execute, and optimize campaigns in Google Ads (Search and Performance Max) and Meta Ads across the full funnel, applying insights from test results and performance reviews.
• Lead activation of TikTok Ads from initial setup through format selection and audience validation, iterating based on performance signals.
• Support continuous improvement by analyzing results, documenting learnings, and proposing adjustments to campaigns and creative strategies.
• Contribute to the development of standardized playbooks and reporting dashboards that enhance transparency and enable data-driven decision-making.

Requirements

• Proven experience managing significant budget in Google Ads and Meta Ads, with expertise in campaign structure, automated bidding strategies, and ongoing optimization.
• Strong data analysis skills, including the ability to read funnel performance and connect platform metrics to business metrics across the full marketing funnel.
• Demonstrated ability to own and drive the execution of performance marketing initiatives in a fast-paced, results-oriented environment.
• Solid understanding of digital advertising platforms, including Google Ads, Meta Ads, and TikTok Ads, and how they interact within a multi-channel funnel.
• Experience designing, launching, and iterating on lead ads, lead generation campaigns, and click-to-whatsapp strategies that support sales conversion.
• Capability to lead and coordinate A/B tests across creative, audience, and campaign structure while maintaining clear documentation of results.
• Strong communication skills to collaborate effectively with cross-functional teams such as data, product, and inside sales.
• Comfort working in a remote-first setup with self-direction, discipline, and proactive ownership of deliverables and deadlines.
• Fluency in Portuguese is required, and Intermediate English is noted as helpful for the role.

Nice to have

• It helps if you have Intermediate English skills to support collaboration and interpretation of global guidelines.
• Experience using AI tools for data analysis, hypothesis generation, reporting automation, or creative support is considered a plus.
• Prior experience working with long sales cycle or high-ticket products in areas such as real estate, consortia, insurance, or investments is preferred.

Skills & tools

You will use Google Ads on an ongoing basis to manage search and performance max campaigns. You will use Meta Ads to run and optimize social and performance campaigns. You will use TikTok Ads for campaign activation and audience testing. You will use A/B testing methodologies to validate hypotheses and improve performance. You will rely on data analysis techniques to interpret results and guide decisions. You will leverage automated bidding strategies to improve efficiency and outcomes. You will engage in remote-first collaboration, using digital tools to stay aligned with teammates.

Relevant systems

The work touches Google Ads as a primary advertising platform for search and performance campaigns. The work touches Meta Ads for social and funnel-wide advertising initiatives. The work touches TikTok Ads for activation and format validation. The work touches Consórcio QuintoAndar as part of the broader product and service ecosystem.

Practical notes

This is a remote-first role with the flexibility to work from home, with up to two days per week available for in-office work at the São Paulo office or partner coworking locations. Competitive salary and variable remuneration apply for commercial roles, along with a comprehensive benefits package that includes meal voucher, health plan, dental plan, life insurance, childcare voucher, parental leave, Wellhub, home office allowance, QuintoCare, extended parental leave, birthday-free day, and special days such as Mother's Day and Father's Day off. Additional perks include access to the club de benefícios, education discounts, and the Playkids Kit. Candidates should be prepared to manage significant budget responsibility and demonstrate data-driven decision-making from day one.