Grupo QuintoAndar | Sr. Marketing Manager
Job description
About the role
Grupo QuintoAndar is committed to promoting Racial Equality, and one of our key pillars is representation within our teams. We believe that by creating more opportunities and taking intentional action, we can advance the development and strengthening of racial diversity in our workplace. This role is a strategic "founding" position within the Marketing team, where you will be the primary owner of our B2B marketing powerhouse. You will drive our B2B Marketing Strategy by developing and implementing the marketing strategy for our B2B product portfolio aligned with our business goals. The position requires you to own the strategic planning process, including budgeting, strategic briefings, and resource allocation for the B2B segment. You will lead the end-to-end execution of B2B-specific initiatives, managing integrated marketing campaigns, high-impact events, and point-of-sale activations. Additionally, you will partner closely with Business and Product teams to translate technical product roadmaps into compelling B2B plans and initiatives, while establishing and monitoring performance metrics to optimize brand equity. You will also be responsible for briefing internal and external creative partners to produce communication that resonates with professional real estate stakeholders.
Key facts
What you'll do
Drive our B2B Marketing Strategy by developing and implementing the marketing strategy for our B2B product portfolio aligned with our business goals.
Own the Strategic Planning for the B2B segment, leading the yearly strategic plan, including budgeting, strategic briefings, and resource allocation.
Lead the end-to-end execution of B2B-specific initiatives, managing integrated marketing campaigns, high-impact events, and point-of-sale activations.
Partner cross-functionally with Business and Product teams to translate technical product roadmaps into compelling B2B plans and initiatives.
Establish and monitor B2B performance metrics, adjusting strategies to enhance brand equity and drive measurable outcomes.
Brief internal and external creative partners to produce high-impact communication that resonates with professional real estate stakeholders.
Orchestrate the execution of marketing initiatives ensuring alignment with business objectives and timelines.
Champion data-driven decision making by analyzing market data and translating complex business challenges into actionable B2B insights.
Foster collaboration across diverse business units to ensure cohesive messaging and strategic alignment.
Identify opportunities to build and scale B2B verticals, leveraging a builder mindset to move seamlessly from strategic planning to tactical execution.
Assume autonomy in making critical decisions and navigating ambiguity within a fast-growing vertical and business environment.
Leverage an academic background in Marketing, Business Administration, or related fields to inform strategic and tactical choices.
Requirements
10+ years of experience in B2B marketing roles, specifically with a track record of building or scaling B2B verticals.
Preferably with 3+ years in marketing mid-leadership roles (manager).
Ability to translate complex business challenges and market data into actionable B2B insights.
Exceptional communication skills and the ability to collaborate effectively with diverse business units.
Strong ability to manage multiple high-priority B2B launches and deadlines simultaneously.
A hands-on approach, moving seamlessly from high-level strategic planning to tactical execution.
The seniority to make critical decisions and navigate ambiguity in a fast-growing vertical and business.
Academic background in Marketing, Business Administration, or related fields.
Practical notes
Our hiring process starts with the application! If you truly want to be part of our team, please complete this step of the process. We analyze all candidates individually and provide feedback to all applicants.
All communication will be conducted via email, so please stay tuned for our messages and release the domain @quintoandar.com.br to ensure our emails are not sent to spam.
Our team follows a "hybrid" model, requiring in-person attendance at our office located in office São Paulo, sometimes per week.
The hiring process stages include People interview, Hiring Manager Interview, Case, Stakeholder interview 1 and 2.