Senior Social Media Manager

About the role

Greenparkcontent is seeking an experienced Senior Social Media Manager to join our dynamic team in Manila. This role is pivotal in shaping our social media strategy and enhancing our brand presence across various platforms. The ideal candidate will have a strong background in social media management, content creation, and analytics, enabling them to drive engagement and foster community growth. As a Fixed-Term Employee, you will collaborate closely with cross-functional teams to deliver impactful social media campaigns that resonate with our audience.

Key facts

What you'll do

• Develop and implement innovative social media strategies that align with the company's marketing objectives and brand voice.
• Oversee the creation and curation of engaging content across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Monitor and analyze social media performance metrics to inform strategy adjustments and optimize engagement.
• Collaborate with the content team to produce high-quality visuals, videos, and written content that captivates our audience.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking to maximize ROI.
• Engage with our online community by responding to comments, messages, and mentions in a timely and professional manner.
• Conduct social media audits to assess current performance and identify areas for improvement and growth.
• Stay updated on industry trends, emerging platforms, and best practices to keep our social media presence fresh and relevant.
• Train and mentor junior social media staff, fostering a collaborative and creative team environment.
• Work closely with the PR and marketing teams to ensure a cohesive brand message across all channels.
• Prepare regular reports on social media performance and present findings to stakeholders, providing actionable insights.
• Participate in brainstorming sessions for new campaigns and initiatives, contributing creative ideas and strategies.

Requirements

• A minimum of 5 years of experience in social media management or a related field, preferably within an agency or fast-paced environment.
• Proven track record of developing successful social media strategies that drive engagement and brand awareness.
• Strong understanding of social media platforms, algorithms, and best practices for content creation and distribution.
• Excellent written and verbal communication skills, with a keen eye for detail and a passion for storytelling.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Ability to work independently and collaboratively in a team-oriented environment, managing multiple projects simultaneously.
• Strong analytical skills to interpret data and make informed decisions based on performance metrics.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus.
• Experience in crisis management and handling sensitive situations on social media.

Nice to have

• Knowledge of SEO principles and how they apply to social media content.
• Experience with influencer marketing and partnerships.
• Familiarity with video editing software and content creation for platforms like TikTok and YouTube.
• Previous experience in a startup or tech-focused environment.
• A degree in Marketing, Communications, or a related field is advantageous.

Skills & tools

• Strong proficiency in social media platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, and emerging networks.
• Expertise in social media analytics and reporting tools to measure success and inform strategy.
• Creative thinking and problem-solving skills to develop unique content and campaigns.
• Excellent organizational skills and the ability to prioritize tasks effectively.
• Strong interpersonal skills to build relationships with team members and external partners.

Practical notes

• This position is based in Manila, and candidates must be eligible to work in the Philippines.
• The role may require occasional overtime or flexibility in hours to accommodate social media trends and events.
• Greenparkcontent is committed to fostering a diverse and inclusive workplace and encourages applications from all qualified candidates.
• Interested applicants can apply through our career portal at https://greenparkcontent.bamboohr.com/careers/789.

Join us at Greenparkcontent and play a crucial role in elevating our social media presence while working in a collaborative and innovative environment!