Video Editor, Paid Social

About the role

Greenlight is on the lookout for a talented Video Editor to join our team and produce captivating content for paid social media campaigns. In this role, you will take raw footage and submissions from creators and transform them into engaging videos tailored for platforms such as Meta, TikTok, and YouTube. This position is perfect for an aspiring editor eager to enhance their skills while leveraging performance metrics to drive creative decisions.

Key facts

What you'll do

• Create dynamic short-form videos for paid social initiatives by utilizing creative briefs, raw footage, and content provided by creators.
• Design compelling openings and maintain an engaging pace to capture viewer interest within the crucial first few seconds.
• Generate various video formats, including different lengths, aspect ratios, and captions, to facilitate A/B testing and optimize performance.
• Collaborate closely with creative strategists to effectively translate project briefs into visual narratives that resonate with the target audience.
• Incorporate feedback to enhance edits in alignment with strategic goals and objectives.
• Review historical campaign performance data to pinpoint opportunities for editorial enhancements.
• Tailor edits to meet the specific requirements of each platform, ensuring adherence to guidelines regarding specifications, safe zones, captions, and native styles for Meta, TikTok, and YouTube.
• Keep abreast of the latest trends, formats, and successful editing practices within the realm of paid social media.
• Refine unedited creator footage into polished, on-brand video assets that meet project expectations.
• Recognize potential challenges within creator footage and suggest creative solutions to overcome them.
• Collaborate with creative strategists, brand teams, and fellow editors in a fast-paced production environment.
• Efficiently receive and implement structured feedback, delivering revisions promptly while upholding high-quality standards.
• Maintain organized project files, including versions and exports, to facilitate easy tracking and handover processes.

Requirements

• A minimum of 1-3 years of experience in video editing for paid social media, digital marketing, or social media platforms, with a background in agencies, in-house brands, or freelance work being advantageous.
• A portfolio that highlights your short-form editing capabilities, showcasing your skills in pacing, hooks, captions, and platform-specific formatting.
• Proficiency in video editing software such as Premiere Pro and/or CapCut.
• A comprehensive understanding of the specifications, trends, and best practices for platforms like Meta, TikTok, and YouTube.
• An ability to identify high-performing content and a keen interest in the strategies and data that drive success.
• Comfort with editing unrefined creator footage and enhancing it to meet quality standards.
• Strong organizational skills and attention to detail, enabling effective management of files and deadlines.
• A proactive and adaptable mindset, with a willingness to learn and improve speed and versatility in editing.

Nice to have

• Experience in editing user-generated content (UGC) or creator-driven material specifically for paid advertising campaigns.
• Familiarity with the fintech sector, family finance, or subscription-based consumer products.
• Basic skills in motion graphics or animation to enhance video content.
• Experience utilizing paid social performance metrics (e.g., click-through rate, hook rate, thumb-stop rate) to inform and refine editing choices.

Skills & tools

• Premiere Pro
• CapCut
• After Effects (a plus)

Practical notes

• The estimated base salary range for this position in New York, California, and Washington is between $55,000 and $95,000.
• For candidates located in Colorado, the estimated base salary range is $55,000 to $85,000.
• Total compensation includes a discretionary performance bonus and equity incentives.
• Benefits offered encompass medical, dental, and vision coverage, HSA matching, paid life insurance, AD&D, disability insurance, a 401k plan with company matching, unlimited paid time off, paid holidays, professional development stipends, mental health resources, access to financial planners, fertility healthcare, and fully paid parental/caregiving leave with additional support services.
• Flexible work arrangements are available, allowing for both remote and in-office options.
• In-office perks include a well-stocked kitchen, catered lunches, and occasional social events.
• Employee resource groups are also available to foster community and support within the organization.