Marketing Lead

About the role

As the , you will play a role in shaping and executing our marketing strategy to drive brand awareness and customer engagement. You will lead a dynamic marketing team, overseeing the development and implementation of innovative campaigns that resonate with our target audience. This position requires a strategic thinker with a proven track record in marketing leadership, capable of analyzing market trends and consumer behavior to inform our initiatives. Your expertise will guide the team in creating compelling content and leveraging various channels to enhance our market presence.

Key facts

What you'll do

• Develop and execute a comprehensive marketing strategy that aligns with Gbl's business objectives and growth targets.
• Lead a team of marketing professionals, providing mentorship and guidance to foster their professional development and enhance team performance.
• Conduct thorough market research to identify trends, customer needs, and competitive landscape, using insights to inform marketing strategies.
• Oversee the creation of engaging content across multiple platforms, including social media, email, and the company website, ensuring consistency in brand messaging.
• Manage the marketing budget, allocating resources effectively to maximize ROI on campaigns and initiatives.
• Collaborate with cross-functional teams, including sales, product development, and customer support, to ensure cohesive messaging and branding across all touchpoints.
• Analyze campaign performance metrics and generate reports to assess the effectiveness of marketing efforts, making data-driven adjustments as necessary.
• Drive digital marketing initiatives, including SEO, PPC, and social media advertising, to increase online visibility and lead generation.
• Establish and maintain relationships with external partners, agencies, and vendors to enhance marketing efforts and expand reach.
• Organize and participate in promotional events, trade shows, and other marketing activities to showcase Gbl's products and services.
• Stay updated on industry trends and emerging technologies to keep Gbl at the forefront of marketing innovation.
• Foster a culture of creativity and collaboration within the marketing team, encouraging new ideas and approaches to enhance brand engagement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus.
• A minimum of 5 years of experience in a marketing leadership role, preferably within the tech or SaaS industry.
• Proven experience in developing and executing successful marketing strategies that drive growth and engagement.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills, with a knack for storytelling and brand messaging.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
• Experience managing a marketing budget and optimizing spend for maximum impact.
• Strong leadership skills with the ability to inspire and motivate a diverse team.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Nice to have

• Familiarity with CRM systems, particularly Salesforce or HubSpot, to enhance customer relationship management.
• Experience in content marketing and SEO best practices to improve organic search visibility.
• Knowledge of graphic design tools such as Adobe Creative Suite to assist in content creation.
• Previous experience in a startup environment, understanding the unique challenges and opportunities it presents.
• A passion for technology and innovation, with a keen interest in emerging marketing trends.

Skills & tools

• Marketing Strategy Development
• Digital Marketing (SEO, PPC, Social Media)
• Content Creation and Management
• Data Analysis and Reporting
• Budget Management
• Team Leadership and Development
• CRM and Marketing Automation Tools
• Market Research and Competitive Analysis

Practical notes

• This position is fully remote, allowing for flexibility in work hours and location.
• The salary for this role is competitive and commensurate with experience.
• Gbl is open to considering candidates from various locations, provided they can work effectively in a remote setting.
• Visa sponsorship options may be available for qualified candidates.

Join Gbl as the Marketing Lead and help us redefine our marketing approach while driving significant growth and engagement. If you are a marketer with a strategic mindset and a desire to make an impact, we encourage you to apply through our career page.