【HQ-UE】Marketing Executive

About the role

Funnow is seeking a dynamic Marketing Executive to join our innovative team in Taipei City. This position is designed for individuals who are passionate about marketing and eager to contribute to the growth of our brand in the fast-paced digital landscape. As a Marketing Executive, you will play a crucial role in developing and executing marketing strategies that engage our target audience and drive customer acquisition. You will collaborate closely with various teams to ensure that our marketing efforts align with our overall business objectives.

Key facts

What you'll do

• Develop and implement comprehensive marketing strategies to enhance brand visibility and drive customer engagement across multiple channels, including digital, social media, and traditional marketing platforms.
• Conduct market research to identify trends, customer preferences, and competitive landscape, using insights to inform marketing campaigns and product positioning.
• Collaborate with the design team to create compelling marketing materials, including brochures, advertisements, and online content that resonate with our target audience.
• Manage and optimize digital marketing campaigns, including SEO, PPC, email marketing, and social media advertising, ensuring maximum ROI and performance tracking.
• Analyze campaign performance metrics and prepare reports to present findings and recommendations to senior management, adjusting strategies as necessary based on data-driven insights.
• Coordinate with the sales team to align marketing initiatives with sales goals, ensuring a cohesive approach to customer engagement and lead generation.
• Organize and participate in promotional events, trade shows, and community outreach programs to enhance brand awareness and foster customer relationships.
• Stay updated on industry trends, emerging technologies, and best practices in marketing to continuously improve our strategies and tactics.
• Build and maintain relationships with external partners, vendors, and influencers to enhance our marketing reach and effectiveness.
• Assist in managing the marketing budget, ensuring that all initiatives are executed within financial parameters while maximizing impact.
• Contribute to the development of content for the company's website, blog, and social media channels, ensuring consistency in messaging and branding.
• Support the marketing team in various administrative tasks, including scheduling meetings, managing timelines, and tracking project progress.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 3 years of experience in a marketing role, preferably within a fast-paced environment.
• Proven track record of successfully managing marketing campaigns from conception to execution.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
• Ability to work collaboratively in a team environment while also being self-motivated and capable of managing multiple projects simultaneously.
• Familiarity with graphic design software (e.g., Adobe Creative Suite) is a plus.
• Strong organizational skills and the ability to prioritize tasks effectively.
• A proactive approach to problem-solving and a willingness to learn and adapt in a rapidly changing environment.

Nice to have

• Experience in the tech or e-commerce industry is highly desirable.
• Knowledge of SEO best practices and content marketing strategies.
• Familiarity with CRM systems and marketing automation tools.
• Previous experience in event planning and execution.
• Multilingual abilities, especially in Mandarin and English, are a significant advantage.

Skills & tools

• Digital Marketing: SEO, PPC, social media advertising, email marketing
• Analytics: Google Analytics, marketing performance metrics
• Design: Adobe Creative Suite (Photoshop, Illustrator)
• Project Management: Familiarity with project management software (e.g., Trello, Asana)
• Communication: Strong written and verbal skills, presentation abilities

Practical notes

• This position is based in Taipei City, and candidates should be prepared to work in a vibrant, collaborative office environment.
• The salary for this role is competitive and will be determined based on the candidate's experience and qualifications.
• Funnow is committed to diversity and inclusion, and we encourage applications from individuals of all backgrounds.
• Interested candidates can apply through our careers page at [Funnow Careers](https://funnow.bamboohr.com/careers/232).
• Please include a resume and a cover letter detailing your relevant experience and why you are a good fit for this role.

Join us at Funnow, where your marketing expertise can make a significant impact on our growth and success!