Senior Marketing Manager, Fixed Income Events

About the role

You own the end-to-end marketing strategy and commercial execution for the FT Live Fixed Income portfolio of events, driving delegate acquisition, audience engagement, and revenue growth across flagship bond, structured finance, and private credit conferences. You will lead integrated campaigns from initial planning through on-site execution and post-event analysis, using data-led insights to optimise performance. In this role, you will collaborate closely with the Marketing Director and cross-functional partners to shape the future development of the events portfolio during an exciting phase of growth. You will mentor junior team members, foster a collaborative and inclusive culture, and provide senior leadership on-site during marquee events to ensure flawless delivery and exceptional attendee experience.

Key facts

What you'll do

• Own the marketing strategy, delivery and commercial performance of flagship Fixed Income Events across the full campaign lifecycle, leading multi-channel campaigns across email, social media, digital marketing and partnerships while coordinating support from wider marketing team members where appropriate.
• Deliver against delegate registration, attendance and commercial revenue targets across the global events portfolio.
• Own marketing performance against key targets, ensuring campaigns are optimised to meet commercial and audience growth objectives.
• Drive portfolio-level audience and revenue growth through acquisition, retention and commercial marketing initiatives.
• Drive senior-level audience acquisition and segmentation strategies aligned to target markets using research, data insights and AI-powered tools.
• Develop pricing strategies in partnership with commercial partners.
• Accelerate inbound and audience-first marketing through SEO, content marketing, social media and community engagement.
• Ensure all event websites and digital touchpoints are optimised for tracking, SEO, user experience and conversion performance.
• Develop integrated multi-channel marketing campaigns using the wider FT Group and FT.com ecosystem.
• Collaborate with FT editorial, subscriptions, commercial and data teams to identify cross-promotional and audience growth opportunities.
• Manage event marketing budgets effectively to deliver measurable return on investment and commercial impact.
• Build strong relationships across sales, production, operations, design, and wider marketing teams while championing marketing standards and innovation.
• Provide strategic direction, prioritisation and oversight across team campaigns and workloads to ensure delivery against commercial objectives.
• Provide senior marketing leadership on-site during flagship events, ensuring effective campaign execution, collaborator coordination and attendee experience.

Requirements

• Track record of managing and developing high-performing marketing teams, while providing proofing, testing, and quality assurance where required.
• Experience in successfully designing and delivering multi-channel marketing campaigns.
• Demonstrates effective collaboration with other brands/teams and embraces new ideas, systems, projects or processes.
• Confident decision maker with the ability to assess opportunities, manage risk and make commercially informed recommendations.
• Experience using all or most of; standard email platforms, Salesforce, Sprout Social, CMS systems, Canva, Google Analytics, and Google Sheets/Excel.
• Experience in the commercialisation of events including launch events.
• Willingness to develop knowledge both within the marketing field and the industries we serve.
• Strong experience in digital marketing techniques and channels.
• A proven record of testing, measuring and evaluating marketing channels to optimise spend and demonstrate return on investment.
• Excellent communication skills with the ability to articulate performance metrics, challenges and opportunities to key partners and project teams.

Practical notes

• Hybrid model requiring onsite presence 50% of the time.
• Accessibility: The FT is a disability confident employer and Valuable 500 signatory. Reasonable adjustments can be requested through talent@ft.com.
• Application integrity: Candidates may use AI tools to assist with applications, but all information must be authentic and accurately represent skills, experience, and qualifications. AI use may be monitored for fairness and transparency.
• Fraud alert: All legitimate opportunities direct applicants to the official Financial Times careers site; the FT will never request financial information, payments, or referrals to third parties during hiring. For concerns, contact talent@ft.com.
• Talent community: Candidates interested in FT roles but without a matching vacancy are invited to join the talent community for updates and insights at the provided greenhouse link.
• Application ID: #LI-KF1.