Brand Voice Lead - Systems

About the role

Fin is on the lookout for a seasoned expert to shape the way our brand communicates across various platforms. This position transcends conventional copywriting; it involves developing frameworks, AI-enhanced workflows, and editorial guidelines that guarantee our messaging remains consistent and of high quality throughout our global operations.

Key facts

What you'll do

• Enhance our verbal identity and establish clear messaging principles and editorial guidelines.
• Create engaging content for diverse formats including product launches, marketing initiatives, websites, videos, podcasts, and presentations for executives.
• Develop and manage scalable writing systems, such as prompt libraries and reusable messaging resources.
• Collaborate with teams across Brand, Product, Design, and Product Marketing to ensure alignment in communication strategies.
• Streamline writing processes by pinpointing areas of friction and incorporating AI tools to improve efficiency and quality.
• Offer editorial support and constructive feedback to cross-functional teams to elevate the overall quality of content produced.
• Conduct workshops and training sessions to empower non-writers in utilizing editorial frameworks and writing support tools effectively.
• Monitor industry trends and best practices to keep our brand voice relevant and impactful.
• Analyze the effectiveness of our messaging and make data-driven recommendations for improvements.
• Foster a culture of continuous improvement in writing practices across the organization.
• Lead initiatives to integrate user feedback into our messaging strategies for enhanced customer engagement.

Requirements

• A minimum of 8 years of experience in brand writing, content strategy, or roles focused on verbal identity, ideally within an in-house environment.
• A strong portfolio that demonstrates exceptional writing skills and the ability to create systems that enhance consistency in messaging.
• Proven expertise in developing messaging frameworks and editorial standards that resonate with diverse audiences.
• Capability to distill complex technical ideas into clear and engaging narratives that are easily understood.
• Experience in guiding non-writers through editorial processes and providing writing support tools.
• Demonstrated ability to work collaboratively with cross-functional teams, ensuring effective communication and alignment.
• Strong analytical skills to assess the impact of messaging and make informed recommendations for enhancements.

Nice to have

• Familiarity with AI tools such as ChatGPT, Claude, and Claude Code for content creation and optimization.
• Experience in developing AI-driven resources, including prompt libraries and structured editorial workflows.
• Background in industries that require technical writing or complex messaging, such as technology or finance.
• Knowledge of user experience principles and how they relate to content strategy.
• Previous experience in a startup environment, adapting quickly to changing priorities and demands.

Skills & tools

• Proficiency in utilizing AI tools for content generation and optimization, including but not limited to ChatGPT and Claude.
• Experience in creating structured editorial workflows that enhance productivity and maintain high standards of quality.
• Familiarity with content management systems and collaboration tools that facilitate cross-team communication.
• Strong understanding of brand voice and the ability to adapt writing styles to fit various formats and audiences.

Practical notes

• Candidates must provide proof of eligibility to work in the United States.
• The position offers a comprehensive benefits package that includes medical, dental, and vision insurance, a 401k plan with matching contributions, flexible paid time off, and parental leave.
• The company maintains a neutral stance on social and political issues to cultivate a focused and cohesive work environment.
• Fin is committed to being an Equal Employment Opportunity employer, promoting diversity and inclusion within the workplace.

Join Fin and take the lead in shaping our brand voice across systems, ensuring that our messaging is not only consistent but also resonates with our audience globally. If you are passionate about brand communication and have the experience to back it up, we would love to hear from you!

About the company

Fin is a next-generation payments platform built for high-value, global, and instant transactions. We are a Series A-stage company backed by Sequoia, Circle, and other notable investors.