Marketing Tech (Senior) Principal

About the Role

Farfetch seeks a Marketing Tech (Senior) Principal to command the strategic evolution of our marketing technology landscape. This position owns the architectural vision required to elevate channel performance and harness the power of first-party data. You will lead the technical direction necessary to enable marketing teams to operate with precision and efficiency. Your work will directly shape how data flows through our systems to fuel personalization and business expansion.

Location and Engagement

The primary office is situated in Old Street, London, a central hub for technology. The majority of our engineering and product teams are located in Porto, Portugal. This role is a permanent position with a competitive compensation package. The successful candidate will operate under a hybrid model, working three days in the London office and two days remotely.

Key Responsibilities

You will architect and manage the integration of our marketing technology stack, ensuring a seamless and reliable data flow across all critical channels. This includes paid search, paid social, display advertising, affiliate marketing, web analytics, and CRM systems.

Your responsibilities will include partnering closely with marketing, product, and engineering teams to design and deploy scalable solutions. These solutions will focus on enhancing audience insights, refining attribution models, and improving overall campaign performance. You will define and implement the governance frameworks and best practices that govern our marketing tech and AI adoption.

A core part of this role is ensuring compliance with data privacy regulations while maximizing the utility of our first-party data. You will lead initiatives to define a unified single customer view, connecting all touchpoints and journey stages. This includes working with product and marketing teams to optimize our product feeds, ensuring they contain rich and accurate data for both paid and organic channels.

Required Qualifications

• Technical Architecture: Demonstrate deep expertise in marketing technology platforms, including Customer Data Platforms (CDPs), customer analytics tools, server-side tagging, customer engagement platforms, and marketing automation.
• E-commerce Insight: Possess an understanding of online consumer behavior within the e-commerce sector and digital customer journeys.
• Technical Proficiency: Hold a strong technical background with proven experience in REST APIs, data architecture, and marketing automation workflows.
• Strategic Translation: Show the ability to translate complex technical concepts into clear business strategies that directly enhance marketing performance.
• Executive Communication: Have a proven track record of effectively communicating complex technical strategies to senior management, resulting in measurable positive impacts on business operations.
• Cross-functional Collaboration: Experience working effectively with marketing, product, data science, and engineering teams. This includes managing technical requests for proposals (RFPs) with service providers.
• Problem Solving: Exhibit strong problem-solving and analytical skills, driven by a data-centric mindset and a passion for innovation.
• Channel Expertise: Bring extensive hands-on or leadership experience in Search Marketing or Display Marketing.

Rewards and Benefits

Farfetch offers a comprehensive benefits package designed to support your well-being and professional growth.

• Retirement: Employee Pension Scheme.
• Flexibility: Flexible Benefits Program and a flexible work environment.
• Health: Health Insurance & Critical Illness cover.

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Location: UK London

• Culture: Join a diverse team of marketing professionals dedicated to a data-driven, revolutionary, and collaborative spirit.

Equal Opportunities and Scam Disclaimer

*Equal Opportunities Statement:* Farfetch is an equal opportunities employer. We ensure that all applicants are treated equally and fairly throughout our recruitment process. We are committed to an environment free from discrimination based on sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.

*SCAM Disclaimer:* Be aware of fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch. We do not conduct recruitment through messaging apps or unofficial channels; we only use our official careers website. also, Farfetch will never request any form of payment from candidates during the recruitment process.

What you'll do

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