Senior Product Marketing Manager

About the role

Faire is a leading wholesale technology platform that connects independent retailers with brands around the globe, addressing a vast market that was historically disjointed and offline. In this senior product marketing role, you will take ownership of a key product area, developing comprehensive go-to-market strategies from inception and adapting them as business needs evolve. Your mission will be to distill complex product offerings into clear and engaging customer experiences, collaborating across various teams to ensure both strategic alignment and effective execution.

Key facts

What you'll do

• Develop a profound understanding of customer needs within your designated product area, transforming insights into distinct and compelling product positioning.
• Streamline how Faire communicates with customers by eliminating jargon and challenging unnecessary complexities in the product.
• Adjust and enhance positioning for existing products to better connect with evolving or new target audiences.
• Ensure a cohesive narrative across multiple product launches, treating them as part of a larger story rather than isolated events.
• Take full ownership of the go-to-market strategy, overseeing everything from positioning to launch and ongoing user adoption.
• Execute product launches efficiently, making informed decisions even when information is incomplete and refining approaches post-launch.
• Strategically sequence customer education initiatives across various channels to encourage behavior change at optimal times.
• Collaborate with teams such as Revenue, Customer Experience, and Lifecycle to coordinate enablement efforts effectively.
• Act as a customer-centric partner with Product, Design, Legal, and other departments, leveraging customer insights to influence product roadmaps.
• Dedicate time to engaging with customers directly, ensuring their perspectives are integrated into strategic planning discussions.
• Utilize AI tools to enhance productivity and accelerate workflows, while fostering a culture of learning and experimentation within the Product Marketing Management team.

Requirements

• A minimum of 6 years of experience in product marketing or a similar role, with direct accountability for positioning, messaging, sales enablement, and go-to-market strategies for complex products.
• Proven track record of creating product positioning from the ground up and refining existing messaging to ensure consistency across all channels.
• Ability to establish structure and direction in ambiguous situations where the path forward may not be immediately clear.
• Experience in crafting thematic marketing campaigns that encompass multiple product areas rather than focusing solely on individual launches.
• Proficient in leveraging data to identify market opportunities, assess outcomes, and validate strategic decisions.
• Background in conducting or managing customer research and translating findings into effective product positioning.
• Familiarity with AI tools to enhance work efficiency and quality, along with a willingness to assist colleagues in adopting AI practices in product marketing.

Nice to have

• Insight into the decision-making processes of independent retailers or small business owners and the factors that build their trust.
• Experience in two-sided marketplaces where the dynamics between brands and buyers differ yet are interconnected.
• Educational background in STEM, management consulting, finance, or other quantitative fields.
• Previous experience in rapidly growing or scaling organizations where product marketing processes were still being developed.

Skills & tools

• Expertise in developing positioning and messaging.
• Proficient in go-to-market planning and execution.
• Strong cross-functional collaboration skills.
• Ability to conduct customer research and translate insights into actionable strategies.
• Competence in data analysis for opportunity identification and impact measurement.
• Familiarity with AI tools to boost productivity and facilitate experimentation.

Practical notes

• The actual base salary will be influenced by factors such as transferable skills, experience level, market conditions, and primary work location.
• The salary range is subject to change based on various factors.
• Equity and benefits are part of the compensation package.
• While some IT or Workplace roles may require full-time onsite presence, this position follows a hybrid work model.
• Accommodation requests can be made through the company's Accommodation Request Form.